jamila baswata has more. >> home to beautiful pastures like this one its land perfect for cattle ranchers and riders from many generations. but that's not only reason why it's called the wild wild west of philippines. also has a long history of political violence. for decades it had some of the highest number of election related killings. but the province is slowly changing and it's all because of this. the festival began in the early '90s to promote the province following a decline in its cattle population. it is the only known rodeo in asia and something seen as a benefit from the people there as uniquely theirs, despite its western origin. the game is raw and violent much like the political landscape but the festival helps to rebuild the image. thousands come to participate in the festival which is said to be the largest festivals in the country. >> for us cowboys, it is nice to have a rodeo festival that at least we can appreciate. >> its popularity has grown significantly over the last few years. it has also helped boost the economy of the region. >> mesbates is only known for two th