i met jan cole, a mother of two who decided she wanted to take her experience in that industry and translateto the emerging cannabis business. we met her at one of her seven grow facilities. >> i share the term, seed to sale. can you explain what that means? >> the state of colorado wants us to track every plant from seed to sale. from every plant put in dirt to the plant we harvest and turn into medicinal we have to track. >> there's a lot that goes on behind the scenes. it's not putting seeds in the ground, growing it and selling it. >> no. >> we followed her to the brick and mortar side of the business, the farm. this is not what i expected. i imagine that's deliberate. >> we have been referred to as the whole foods of cannabis. we appeal to a customer that cares about what they are putting into their bodies. >> you are going after upscale moms, basically. >> yeah. people like us. >> but the biggest issue that jan and other company owners in the cannabis industry are facing now have to do with all the money coming into their businesses. >> banking is a huge issue for the industry, nationw

i met jan cole, a former telluride spa owner and mother of two who decided she wanted to take her experience in that industry and transfer it to the emerging cannabis business. we heat her at a grow facility outside of bolder. >> i hear this term seed to sale quite a bit. could you explain what that means. >> the state of colorado would like us to track every plant from seed to sale. every plant we put in dirt, every plant we harvest and turn into recreational bud needs to be tracked. >> there's a lot that goes on behind the scenes with this industry, it sounds like. not just a matter of putting seeds into the ground, growing it and selling it. >> no. >> we then followed her to the brick and mortar side of the business called "the farm." >> this is not what i expected and not like what a lot of cannabis stores look like and i expect that's deliberate. >> we have been referred to as the whole foods of cannabis. we've been compared to a customer that cares about what they put into their bodies. >> you're going after upscale moms? >> yeah. people like us. >> the biggest issue jan and others in