joining us right now is retail expert jan nippen. during his career jan developed owned and operated 26 regional shopping malls. he is a consultant to the industry and thanks for being here. >> it's a pleasure. >> let's talk about this. is it working? is this a strategy you think will take off. >> well is it working? no. is it taking off? what's the definition of working, the space is empty. we need to fill it it and get revenue. putting things in getting people to the mall is good. when it's something like a gym, you don't get much cross shopping. what happens is they come at 7 in the morning, work out and leave. 6 in the evening, workout and leave. you have to have something keeping them around. you need juice bars, things that people will do that are working out. they'll do that. but they're not very inclined to go really shop. as you said a few minutesing a they don't go in the dressing room triing on clothes after working out. >> which i said while the package was playing i can't imagine trying on underwear wfr o after working ou