we're the first city in the country to appoint in the mayor's office a chief innovative officer, jane appis behind the work here today and jay is helping me cause a link that has never happened before with the technology companies. there are so many here and i need to talk with them and, in fact he has given me great advice to make sure every tuesday i do a tour of one of these companies. >> oh, great. >> so i have done that religiousy ever single week since i have been here and it's marvelous. >> every tuesday you go to a tech company? >> it's tech tuesday. >> who has the best goodies that you have seen? >> [ laughter ] they all have. whether you go to the twitter rooftop. >> twitter is out of control. >> yes and they have the video of the dome of city hall. >> they have cupcakes and take you into the t-shirt. >> they have an m & m bar, which is awesome. >> i got my ice cream at zinga. >> what are some of the other points, what is point no. 8, for example? >> point no. 8 is probably improve sf.org, that is a website where we invite -- it's a platform where we invite the public to tell us

app. >> that will work. apple shares taking a beating following that apology jane king joins us with that and more. >> here's reaction how that apology is being greated. apple showers lower less than with% but trading down that is after the apology from tim cook with the -- over the maps problem not often you see the head of apple apologize to customers for letting them down haven't seen something like this since 2010 when steve jobs apologized for antenna-gate. investors waiting for next friday's unemployment numbers more jobs created than lost since president obama took office, labor department uping number of jobs created by 386,000 if estimate is confirmed in the final report it will more than wipe out the 261,000 job deficit we had been looking at that the economy loss since the president took office. even with the job creation the unemployment rate of 8.5% higher than the 7.8% when he took office. stocks on the defensive, losing streak yesterday, under pressure the dow down 100 points bloomberg index is trading slightly lower. witches, princesses, vampires, batman among top choices for halloween costum