day and to share more information on how you can get customers to shop small all year round is jane y whiteside for open customer marketing and engagement at american express which created small business saturday. great to see you. >> thank you, great to be here. >> congratulations. it blew up this year. >> thank you. thank you. we are very happy with the results, very happy with the results. >> give us some numbers. >> so we saw more than 95 million americans shop small on small business saturday, so over $16 billion was spent on the day. >> what's so interesting is that black friday sales were down. >> yes. >> so you might think small business saturday sales would have been down as well but you've hit something here. >> i really, i think we have. we were anticipating the day and we took a look at what was happening on black friday so we were waiting to see what would happen but i think we've hit something and as you said, you this is the sixth year of small business saturday and this year we really wanted to give back and get the community to really rally around the day, and so a big focus fo