strategy pays off. less talk more about the women's africa cup of nations with sports broadcast r, janine antony. she joins me from oracle where she's at covering a tournament. hello, janine. so the configuration of african football is trying to whip up interest in women's football is the strategy work in that? what's the atmosphere like it definitely is working because i'm so happy to report that in my life time when i said a couple minutes while ago and the level of interest to a young guy demographic wasn't like this. and not just only i you see more financial remuneration in that regard. but you know, social media, young people, young football and find that in case of social media challenges on talking to me. and, and you know, they can pinpoint from p as we have every player is. i also do who we have spaces every other day after much these and goodness. i just speak the willingness to support the conversation around the school. that strategies working the investing money, customer improvements, marketing strategy. happy times with the company. happy times. like happy feeling you're given at