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. >> reporter: janis joplin, sly stone and roger doubttry were snapped, proof that the mainstream media'snce to take them seriously. michael lange was one of woodstock's promoters. >> i know the guy from the "new york times" was trying to file the positive story and editors were saying no, we want a negative story. we know this is horrible. >> reporter: at the time this los angeles time headline focused on the weather, the traffic, the drug use. aspects of the festival that seemed significant. now after this, that all changed. >> after they realized they he could build an audience and attract young leaders and viewers, they were all over it. >> reporter: pop culture then saw increased coverage. >> woodstock transformed what constituted news. >> reporter: well it's the music that most treasure, the festival also made journalists sit up and listen. >> it was just unbelievable. i mean, you've never seen the mess of people, a half million people working together to help each other so much. it's going to do a lot for this country and our generation. >> reporter: i'm t.j. winick in washington.

. >> the best photographs of janis joplin, sly stone and roger daltrey were snapped by these cub reporters the mainstream media's reluctance to take these artists seriously. >> done by this kids of this culture. >> reporter: michael lang was one of the promoters. >> i knew a guy from "the ne york times" wanted to do a positive story and they said, no, we want a negative story. we know it's horrible. >> reporter: at the time the mainstream media like this headline focused on the weather, the traffic, the drug use, aspects of the festival that now seem insignificant. but after woodstock that all changed. >> you know, as soon as america's news media recognized you could build an audience with thisind of coverage and attract younger readers and viewers they were all over it. >> reporter: soon anything considered pop culture saw increased coverage. >> unbelievable. i mean you've never seen a mass of people, 500,000 people working together to help so much and it'll do a hellf

. >> saturday august 16th, canned heat, credence clearwater revival, grateful dead, janis joplin, jeffersone. >> reporter: the concert was coming, a big one so josh feigen ham went to the record shop and bought tickets number 1 and 2. >> nobody could quite believe all of these people were going to be playing. >> reporter: they would never need those tickets. the crush of humanity was so impossible to manage, it became accidentally free. >> richie havens was singing "freedom." the sun starts to come through. this beautiful girl with long hair, my motorcycle and 300,000 kids without supervision and i looked up to heaven and said it doesn't get better than this. >> reporter: the party intensified as certain substances took hold. and then came the rock 'n' roll pantheon, janis. ♪ honey don't you go and leave me now ♪ >> reporter: jimi. ♪ >> reporter: the who. ♪ i got the -- >> reporter: check out the fan bumming a cigarette from bob heat, the singer for canned heat. for young people who can't relate to that era, how do you describe what was happening? >> kids, we were smoking pot is what we wer

. ♪ janis joplin, grateful dead, the who. ♪ and lots of rain, and lots of trash.ps the greatest achievement, nobody killed anybody, nobody raped anybody, nobody shot anybody. but then the myth-making began. there was the joni mitchell song. ♪ by the time we got to woodstock ♪ ♪ we were having a million strong ♪ ♪ everywhere there was song and celebration ♪ >> and the live album. and the movie. ♪ the mainstream media were shocked and appalled by the hippies, and the hygiene, and most of all, the pot smoking and the drug taking. woodstock, said the "new york times," was a nightmare in the catskills. as the boomers got older, got hair cuts, got grown-up jobs, started caring about money, exercise, vacations, second homes, the summer of '69 remained a hazy beacon of when they were cool. today's media and nostalgia is as much about our lost adolescence as it is any historical significance. by the 50th anniversary, the boomers will have surrendered control of most news organizations and the whole thing may be rendered a mere footnote, that don't mean the aging fans won't

you saw janis joplin. you saw joan baez and you were right there you were so close, could you probably feel -- at least see, but possibly even feel the energy on that stage, right as you were next to the stage? >> [ inaudible ] a third person who really impressed me was [ inaudible ] he poured a huge [ inaudible ] extremely focused on his instruments. >> mark goff joining us by skype, that is why we are not able to und understand exactly what he is saying, how close. skype's technology, just not working for us right now. i want to go back to susie as well, find out a little bit more about what you saw. i understand that mark actually had to leff before you saw jimi hendrix and that was one of the highlights for you. >> oh, my god, was that ever. we stayed to the very, very end. and it was so neat because most of us had fallen asleep. and suddenly, you hear rrrr and we are all awakened to jimi hendrix. there he was, bigger than life. and it was phenomenal. it was just -- he had always been one of my most fa

converging on a dairy farm in update new york. 32 acts performed include iing who, grateful dead, janis joplinix. for many, it was the event of a lifetime. >> everybody happy. singing, dancing, doing drugs, eating, sleeping. >> i don't think everybody was happy, because it was a little uncomfortable, but other than that, everybody was -- >> for the most part, everybody was happy. >> we were. >> we sure were. >> they still have smiles about it and i don't think you'll be surprised to hear the spirit of woodstock is alive and a well, some musicians are performing on the site of the original concert. >>> you don't need to be a mover and shaker in hollywood to be a movie mogul, not if you're a master of wong foo here's the story of three guys who found their niche. >> fade in, an average strip mall on the outskirts of los angeles. >> can you get the skateboard from our car. >> inside, trio of young film marngs get their act, cam rand a skateboard ready to roll. >> action tnchs looks like a group of friends shooting movies, but can you believe their films get millions of web hit hits and have thous

from sly and the family stone to jimi hendrix to janis joplin.reporter was just 22 years old and was there. he talked about moments at woodstock that are still fresh for him. >> janice joplin i thought did the most amazing performance of everyone in woodstock. no one had ever seen a female performer who put that kind of energy and drive into her performance. she was all over the stage. she was moving constantly and looked like she would explode from the inside out. for one quick second and as long as it took to snap the picture she stopped and looked directly down into my camera. the only person i ended up talking to, this older woman by herself on a folding chair and finally i said, by the way, what is your name? she said, my name is joan baez. and, you know, right. and i'm roger daltry, because she was not anywhere near 20 and i said you mean like the singer and she said, well, that's my daughter. her name is joan baez, too, and i actually came to watch her. besides, she's pregnant and i thought i should be keeping an eye on her. so that was as

janis joplin, jimmy hendrix, joan baez -- it went on and on. peace and music. rick leventhal was that. -- was there. he is in bethel, new york. >> i did see the movie, my parents did not bring me to woodstock. i am sure in the very -- here in the very spot where the acts performed. we want to show you then and now. you can see the field we're standing on, covered with people enjoying the music. i am not sure who is on stage at that time. as we dissolve from the old to the new, you see this field used to be part of the dairy farm -- it has been cultivated, fenced in, and is now open for visitors. a man who was here back in the day, duke devlin, is here as a site interpreter, whatever that means. you are like a tour guide. >> yes. i point out things. >> you hitchhiked from texas. do you remember any of that? >> pieces of it. i got here. >> and you have never bought a ticket. >> never bought a ticket in my life. >> tell us what this was like for you. this right here, 500,000 people work here. you could not possibly fifth 500,000 people in this acr

upstate new york for the woodstock music festival the jefferson airplane, santana, soul sacrifice, janis joplin, jimi hendrix. remember that? ♪ somewhere close to 500,000 people turned out. you remember the couple huddled together under the blanket and 40 years later that couple is still together. >> everybody happy. singing, dancing, doing drugs, eating, sleeping. >> i don't think everybody's happy because it was a little uncomfortable but other than that. >> for the most part, everybody was happy. >> yeah, we were. >> we sure were, yeah. we still are. >> a new ten-cd box set, by the way. 38 previously unreleased performances from woodstock. >>> a toymaker insists its dolls were not meant to be disrespectful but that's not what one shopper thought of them. they were in caps that read lil monkey they were only on a shelf for a day or so when john taylor complained to management. >> i couldn't believe it. seeing that, it all just brought everything back to me. they need to watch and see, you know, what went out in the stores. >> costco agreed the dolls could be potentially offensively and they p