joining us now is emarketer principal analyst jasmine enberg. sing-based business and where they did well and where they didn't, what was your conclusion? jasmine: it does feel like a big step back for snap, given all of the work it has been doing in overhauling its ad business. there were some positive signs in the report. we saw growth in the number of active advertisers. we saw that it was successfully able to diversify its revenue streams with snapchat plus, bringing in over $100 million in revenue. and there were some improvements in its direct response advertising business, which is what it has been focused on improving. the fact that brand advertising is still so much of a headwind for snap tells me that there is a lot more work to do within its direct response advertising business. both to get more advertisers on board and get them to commit more budget to the app. ed: just looking at the stock, down almost 25%. a number of analysts at their price targets on it. we have to frame snap in the comfort -- in the context of competition with me

joining me now is jasmine enberg, vp and principal analyst. so, where you pleasantly surprised?rberg and the team at meta said? t zuckerberg and the team at meta said? 2, , zuckerberg and the team at meta said? . , , , , zuckerberg and the team at meta said? , , , ., said? i was surprised and investors _ said? i was surprised and investors were. _ said? i was surprised and investors were. i- said? i was surprised and investors were. i think i said? i was surprised and i investors were. i think meta was able to restore investor confidence it can deliver on its core moneymaking and business while continuing to spend ready heavily on its money—losing initiatives, which are the metaverse and ai which were the focal point again this quarter and this was something it needed to do after the market reaction in quarter one. i think it also helped meta could pinpoint specific ways in which ai is translating to revenue today rather than focusing only on how it will bring in more revenue in the future and i think that really helped to allay a lot of the investor concerns and gave them a lit