"seriously funny." ♪ >> reporter: is it about online comedy sketch featuring a cross dressing jason batemanit a vying for viral status advertisement for chewing gum? the answer is both. the clever conceit of bateman and will arnett, as seen in this nightmarish prom night scenario. another ad. >> that's mr. mcgovern from social studies. >> we are in the same class. the joke in that particular sketch was on me, was on my character and i ended up being ultimately the fool. >> love to get my paws on some of that gum, freshen up my kiss hole. and it makes it more palatable. >> you see a dude like this, super hot? >> reporter: the pair have joined forces not for the still in discussion "arrested development" movie but partners in a marketing company, where they and their dream think of the script and perform mini movies for the web that reinforce the brand's qualities. >> that's what you're going to end uppy. >> reporter: today, they are prepping a series of shorts they're doing for dennies. >> they said, we would like to feature the fact that we're always open in here and you can always have kin