. >> deirdre, thank you for that let's bring in angel investor jason calacanis.d morning to you. >> good morning. >> the privacy or worries, concerns are obvious if you want to go this direction but will this work? >> yeah. i think it's going to work it shows amazon's commitment to making prime indispensable and really figuring out every edge case in which they can't get a package to a consumer. it obviously lowers the amount of theft of products what is most interesting outside of the amazon prime lock in which this will cause is local services and white labeling of all products on amazon so if you are a product manufacturer and you put your products on amazon, they are studying you and they are studying your competitors. they have been white labeling with amazon basics and this product over and over and over again. so really product manufacturers need to be careful they are really in a conundrum if you put your product on amazon they are going to copy it if it's successful if you don't you can't sell your product because consumers are so locked into prime. you'