jason elliott, from the mayor's office. stole my thunder. this is a phenomenal study and i think that the numbers are staggering. 80 million paying customers, billions in economic impact. it is shockingly amazing, how big these numbers are. there is a direct economic impact, and then there is the fact that this is what makes san francisco san francisco. technology companies want to be here for a number of reasons, predominantly because the talent is here. the talent is here, predominantly, because it is fun to live here. would love to my home town, this is what -- with love to my home town, this is what makes sense francisco the place. firms are expanding, they want to be here. that is not what is qualified so much as it is impact fall. the mayor, in recent days, has spoken of this topic and the reason to have targeted staff, like we did with local manufacturing. we're going to focus on this in a sort of dedicated way, making the same commitment to night life, which presents its own unique set of challenges and opportunities, to support that