jason gastwirth is the man who brought criss to planet hollywood.entertainment for caesars. i always say the way that we seek out these artists -- can they go by one name? that's a pretty good start. right. and he's also the one that came up with the pop residency, having big stars like gwen stefani and jennifer lopez do long-term stints here. if we think back to the coliseum, when it was first created, it was for céline dion, and that was a residency which was wildly successful. céline and caesars grossed $385 million in ticket sales over 5 years. this planet hollywood theater holds 4,600 people. sell out all the seats, and the cash registers really ring. lemonis: this can get pretty close to a million dollars of revenue if all things are firing on all cylinders? -yes. -in a night? yes, and there's certain nights where, even just with ticket revenue, we've been over a million. even with the resident artists. criss' new theater promises to be spectacular and will raise audience participation to new heights. criss: so, when i levitate and fly around