haven't seen and i want to explore more especially after watching this quite beautiful video from jason hatfield. it's just beautiful. >> that is so stinking beautiful. you said the pacific northwest. >> yeah. >> which is one of the most beautiful stretches. yes, i'm biased, of the entire country because the valleys are beautiful, the coast is beautiful, the trees, everything. >> jason wants to keep it that way. he says that in the description of this video that some of these places he shot and captured aren't there anymore. and in fact, he blames photographers for doing that. so what this video is also about is encouraging people to go to naturefirstphotography.org. there are seven principles. one -- edge wait yourself about three reflect on the possible impact of your actions four, use discretion when showing locations six actively promote and educate others about these principles because if you don't and you're a photographer you may find there's nowhere beautiful left to shoot. >> it's a video with an important message underneath. what really drives that message home is the beautiful visuals