>> my new name is jason headsets.com. sandra: where does that come from?ny who apparently been around since 1997. they're the number one retailer of headsets in the u.s. so headsets.com is now my new last name. sandra: brilliant. how did the auction end last night? >> it was crazy. there were a fluor i of bids that happened in the last who have hour between this company and another one called pain up.com. head sets.com put in the final bid and final bid won it. sandra: how much was it? >> $45,500. sandra: that goes to you? >> it goes to me and cutting a check immediately for $4500 of it to go a nonprofit called cheerful givers who give kids presents who can't have them on their birthday. giving 10% to charity. the rest will be reinvested in my business. sandra: very good. looks like you had 25 companies that made 35 total bids. you turned down a few which is interesting. >> i did. sandra: you didn't want to represent those companies. >> yeah. had some stuff wouldn't have been mom or grandma approved. i like to live my life that way, so. sandra: what do you

so from now on he is jason headsets.com. he'll get paid to market that name. like the kind we're giving him right now. then he'll do his thing on twitter and facebook and this is a website that sells yeah, headsets. so he put it out there for bid and $45,500 got him the job. he's done this before with t-shirts and stuff. but he's literally on his birth certificate changed his name for 50,000 bucks. >>> so this is what we call good, clean fun. it happened at brigham young university. students wanted to see if kissing under the mistletoe is alive and well. so they were posing as holiday questioners and they asked random holiday survey questions. when the mistletoe was hung, they wanted to see if people actually kissed. most people bit. she was liking it. >> she went in twice. >> i guess it's time. how long we got? >> this isn't a prank. it's the polka. ♪ ♪ ♪ ♪ >>> this morning on "world news now," stepping aside. the president's number one choice for secretary of state decides to dodge a major political bullet. >> susan rice's abrupt move and who may be consider

. >> my exclusive announcement of my new last name is jason headsets.com. [ laughter ] >> gretchen: ohto be something else. wait a minute. as of last night -- >> yeah. there was a bidding frenzy. >> gretchen: what was the other one that was second place? >> yeah. there was pawnup.com and headset.com and they went back and forth, had a bidding frenzy down to the minute. i pressed the button, closed it down and headset.com won. >> gretchen: do you like it? >> well, i haven't really been saying it much. i told my girlfriend and my dog and that was about it 'cause those are the only people that were around at the time. so i think as the days go forward, i officially change it on january 1 legally with the state of florida. i think everyone will be talk being it. >> gretchen: i have a feeling if you marry that girl, maybe they want o keep their own name? >> well, it is only for a year. so if she can hold out for a year and we can wait, it can be whatever the next someone. >> brian: yauch going to have little headsets.com running around your house. so you're going to officially change your n