i am of course jason hemerling and i'm going to go going over the things jane mentioned. this is sort of what tasked us for the business portal. all of these lines represent the crisscross lines and processes that go on within the city for registering your business and getting your license. so it's important to look back on that and look and remind us it's not just the technology we're adding to this, it's also solving the processes in the meantime. here is a prior version of that. this actually came out of the research we had done with tomorrow partners and this sort of showed the journey of a business owner when starting a business or continuing with additional licenses. this customer's journey you can see in the beginning and the end is very easy, very pleasant, those are the fun times when you are building your idea, but in the middle you hit that loop, that's where the difficulty really lies. showcasing here, this is our home page. we have that on the carousel for those of you who have not been on the business portal. that's casa sanchez and their delicious chips beh