. >> rose: jason kilar is here, he's the c.e.o.of hulu, an online video service getting increasing traffic and increasing attentionment. they offer free television shows movies and clips. kilar is a former amazon executive. he was brought to hulu by peter cher unanimous formerly of newscorp and jeff zucker of nibs universal. here is what they said on this program about hulu at earlier times. >> so the piracy opportunity, what i thought about was ultimately the more time i spent on it is, well, i think that there are things... legal things and enforcement things, et cetera, et cetera, they are not the meaningful way to fight piracy. the meaningful way to fight piracy is you need to give consumers legitimate opportunities to get what they want. and then i had also been thinking about the pay television business and the fact that hbo had done a great job of aggravating everybody's content. i think at the same time, jeff zucker, head of nbc universal, had been thinking about the same sorts of things. >> the biggest challenge we face on