jason sadler, thanks for following up with that crazy story. >> jason headsets.com.you owe us a few bucks now. >> thank you. sandra: you know when you're watching commercials suddenly the sound gets unbelievably obnoxiously loud like that and barely hear yourself think. you are suffocated by tsunami of useless blather from the tv set and can't find remote to silence it. finally quiet. all things to congress. we have big news for you. they may have finally done something right. that's next. you can never have too much money. ♪ and we can save you 10% on ground shipping over the ups store. look this isn't my first christmas. these deals all seem great at the time... but later... [ shirt ] merry christmas, everybody! not so much. ho ho ho! this isn't that kind of deal. [ male announcer ] break from the holiday stress. save on ground shipping at fedex office. >> this is a test sandra: today we are joined by mercedes calling and our very own david asman joins us tonight. first up we have some good ones for you. a new law goes into effect today delorme commercials much qui

jason sadler, the founder of iwearyourshirt.com is subletting his last name for a year.renting. the auction isn't over but already fetching tens of thousands of dollars. well-done. he joins me in a foxes bill exclusive. jason i have to applaud your entrepreneural spirit. this is fantastic but i want to know, because i have a book out there i'm trying to sell, diary of a stage mortgage's daughttr. if i bid and name you diary of a stage mortgage's daughter, what are you going to do with that other than walking around with it on your new driver's license? what do i get? >> get the satisfaction of owning my last name for a year. melissa: okay. >> you get to, you get to have my name changed legally in florida, changed on twitter. i'm a verified account just like yourself, on facebook, on my personal blog and through the rest of 2013, all my press bilines i appear, my name woulde jason, whatever you want it to be. melissa: how many followers do you have? how can i possiy quanti and assess what that is porth? >> it is intereing. i have over 40,000 followers on twitter right now

. >>> coming up tonight on "money", 30-year-old entrepreneur jason sadler, joins me to discuss why heting his name, speaking of names to the highest bidder for a year. his plans for raking in financial awards considering bids are over $30,000. lori: just his name? melissa: he changes his last name for a year. he changes it legally in florida. he does all the marketing. and does tweeting. it is funny. he has done a bunch of things like this. he said he made half a million dollars last year doing different kinds of people mows and gimmicks. -- promos. lori: anything to make a buck these days. rich people in france and britain are saying bye to higher tax rates. are americans next? maybe not. tracy byrnes next on fox business. want to y to crack it? yeah, that's the way to do it! now we need a little bit more... [ male announcer ] at humana, we understand the value of quality time and personal attention. which is why we are proud to partner with health care professionals who understanthe difference that quality time with our members can make... that's a very nice cake! ohh! [ giggles ] m

. >> brian: jason sadler is here.me up for bid? >> i sure did. i was the guy who got paid to wear t-shirts for a living and now i'm the guy who sold his last name. >> gretchen: why? i understand your no, ma'am was going to get a divorce and your name didn't mean that much to you. why didn't it mean that much to you? >> i had a couple different last names and this one just -- i'm separating ways with my father and just as my mother is and it made me realize what do you do when that happens? i know dollar lot of people like me who don't want to be associated with that last name, don't want to carry it forward. so how do you pick a new one? >> brian: you put it up for bid and the people have spoken. correct? the number that you came up with, what's the final number? >> yeah. it was a whole bidding system. it started november 1 and ended last night at midnight and the final number was $45,500. >> brian: your new last name is? >> gretchen: exclusively here. >> my exclusive announcement of my new last name is jason headsets