it's not. >> reporter: we watched you at derby city play jason shaw. >> jason who?l? >> yeah, it's been going on for several years how. he's a great player. we're always going to have a battle. >> reporter: you okay with that? >> yeah, you have to accept losing. if you don't accept losing, you're going to go crazy. >> how thick is this ice? >> if having a rival is central to being an elite athlete, so is this, leaving time to clear your head, so it was we found ourselves following shane van boening out onto a lake in the black hills. van boening goes fishing, every morning when he's back home. we didn't catch any fish. we did catch his drift, his take on the virtues of complete silence. vanity plate notwithstanding few extravagances come with being number one in pool, the rag tag pro tour barely televised in the u.s. struggles to draw much interest, or investment outside of pool die hards. >> how many sponsors? >> six sponsors. >> cues, tables and pool products. >> yes. >> any sponsors outside of pool? >> no. >> what can a top player make? >> only six figures. after