so jason wu and jimmy choo and lorie rodcam donated the pieces, it will be donated by jason wu in honor of michelle obama. >> what goes in to deciding which dress to wear, and are they thinking about the influence that will have on their husband's administration? >> i think -- i think we like it to maybe be a little more political than it probably is. when we did a video playing in this exhibition, we were lucky enough to interview rosalynn carter and laura bush about the dresses that they chose, thinking maybe there was a symbolism, and mrs. carter in reality for sentimental reasons wore a dress again that she had worn when her husband was made governor of georgia, and mrs. bush just remembers collaborating with the designer, michael faircross and wanted a pretty party dress. i think what women -- the first lady wanted to beautiful. she wants it to be comfortable. she wants it to be appropriate. i think appropriate is the word when first ladies are dealing with clothes. they want to be appropriate for the occasion. appropriate for their age. appropriate for the circumstance. and i thin

this jason wu all on trend with just a little bit of the trend.sn't have to scream but just a touch. >> the bold and sporty look, too, we're also seeing and more affordable options now that you scouted out for us. >> i love this. this is a fantastic bag. we actually have a picture of this bag on somebody that i pulled off the street. lynn, i met her in union square. >> there you go. >> i just wanted to show how a bag like this can be wearable. >> to make an outfit. >> at any age to really make an outfit. >> this was the before. >> this was the before. >> you see how that totally vamped up the look. >> exactly. if you don't want to go neon, you can still find sporty options. and color comes back about this time every year. what's new is really the sporty factor. this is only $19.95 at old navy. >> a great tote. >> it's a great tote with the double color combination on the colorblock trend. some affordable options with the orange trim and the blue at h&m, very affordable. and joe fresh, a fun bag with stripes. and rachel roy at macy's, another one o

designer jason wu's line was next.aunch of the collection on "today." >> american women are telling us they want beautiful clothes. >> what i love most about the designer collections is the affordability and that they are bringing fashion that wouldn't typically be for the wealthier for the masses. >> reporter: h & m collaborated with marni. >> we have been here since 3:30. >> i came yesterday at 8:00 a.m. >> reporter: h & m has done it before with high end labels like jimmy chu and roberto cavali. >> we have been working since 2004 to offer high fashion at affordable prices. >> reporter: now diane von furstenberg is teaming up with gap, creating her signature wrap dresses and prints for little girls proving you are never too young to wear designer looks for less. diane von furstenberg joins us now. good morning. >> good morning. >> it's nice to meet you. >> it's lovely to be here with all these wonderful little girls. >> adorable. so many designers are working with retail chains and bringing designs to the masses. wha

designer jason wu's line was next.is collection right here on "today." >> american women are telling us that they want beautiful clothes. >> i think what i love most about the designer collections is the affordability and that they bring fashion that wouldn't typically be for the wealthy for the mass. >> h and m recently collaborated with marni. fashion northeast at thats arrived either. >> 5:30 this morning. >> h & m had done this before with high end labels. >> we've been working with designer collaborations since 2004. the brand concept is to offer high fashion at affordable prices. >> now diane van furstenburg is teaming up with gap for little girls proving you're never foo young to wear designer looks for less. diane von furstenburg joins us. >> so many designers bring these designs to the masses. what's the appeal. >> it's a fun challenge. you want to do something fun and optimistic and something with easy shapes so will little girls can move. you want to do something that both mothers and children would love. i