damian: javier zamora went from farm worker to farmer. now, he owns jsm organics farms out of aromas, california. he's with us here on "comunidad del valle," he's a keynote speaker at this farmer's conference happening in monterey. welcome to the show. javier zamora: well, thank you for having us here. it's a pleasure to be here and talk to you guys. damian: so, this is all from your farms. tell us what you brought here, it smells beautiful. javier: that is correct. actually, most of those items were picked this morning, my organic strawberries, my tomatillos, my rainbow carrots, rainbow and different colors obviously. most people think that they're only orange, but there's actually purple and red, and a variety of them. also, some summer squash, different varieties, some cauliflower, which is romanesco, it's that beautiful looking curly thing that you see in the back. and organic flowers, obviously my jicamas, grown in aromas, about 15 minutes away from here. and my marigolds for dia de los muertos. damian: yes. javier: so, that's all ab

victor: yes, javier zamora, an organic farmer in the local area, in monterey county, is joining us. he is our keynote speaker. thea could talk about him more. damian: okay. tell us about javier. thea: oh, sure, javier is great. he's an organic farmer. we actually--i'm also a farmer, and we sell at the same farmer's markets. so, right away i knew what kind of a great presenter he would be, and really a model farmer for many others to aspire to be. so, we're really excited to have him as our keynote speaker, and we're really excited to have our second annual latino farmer conference. last year, we had over 200 farmers in fresno, and we're hoping to have more this year. damian: this year, it's in monterey. we'll show the information in just a bit. javier will be on our next segment. now, we're talking about appropriate technology. can you talk about what would be inappropriate technology? what are we talking about? what's a bad, say--what are maybe some growers, without naming any names, what are they doing wrong that they could be doing right? thea: well, we're not really focusing on w