jay gilbert provides realtime corroboration from comments on our market analyst best week.i have it. e-mail and for the last few months the cornmeal has been replaced by 35% wheat which we are steamrolling. >> thanks for the input. the idea here is to find out how we will account for the substitution of the supply and demand reports. my thought is there is eroding confidence in the numbers. with the boom in on farm storage and declining participation rates, especially among large producers on farm stocks, it becomes more about bull. shift in consumption like feed to 10 and others as well. the procedures are essentially fixed by law, the agency who is involved has neither the incentive more latitude to get better at their job. this makes the usda report some of the very few examples of information products that have not gotten faster or better in the last 40 years. moreover i predict it could get worse. budget cuts anywhere close to the amounts unveiled by the ryan proposal for example could prompt farm bill negotiators to throw them and their counterparts under the bus to s

these guys need to hawk their wares if they're to do anything else, says "b" lab co-founder jay coen gilbert. >> what "b" corps are doing is they're saying, "we're going to redefine what it means to be successful in business. we're perfectly happy to make money. we recognize that that's important, but we're not here to make money. we're here to make a difference and the money that we make helps fuel the difference we can make. >> reporter: but wait. socially responsible firms have been about to make the difference my entire career. so why is this year different? "b" lab co-founder bart houlahan: >> you have all the elements of a market place, yet it wasn't quite accelerating and then you put on top of it the financial collapse, when the broader public started to really doubt business and you create a positive alternative. all of a sudden, we're preaching to the choir. >> reporter: back at the "b" lab party, lawyer allen bromberger was skeptical that social mindedness spells success. >> if you have to pay 39 cents more for widgets to buy from a company that doesn't use child labor, you're not