jay goelts is the founder of the goelts group an small business blogger for "the new york times." and also we are joined by the co-founder of jen y group. you have to get out to sit around with the team to say this website is great and the packaging is great, and we love these products and you become a focus group of three or five of ten or people who are involved in this and this happens to a lot of people where they don't go out to ask questions. >> yes, absolutely. when you do it on the web, you find out what you think is typically wrong. unlike a retailer to be standing in a store to talk to the customer, here you are not in front of the customer and it is harder to get a feel for the market. >> the focus groups were smart and that is good advice, two two things, which is to get the truth out of them and make sure that people write down their first impressions. is there anything else when you are having a focus group that you need to think about? >> well, i think that there is always as much information as you can get out of any meeting that youn't wa, becau nt wwant,t want to