bluesky is run by two women, me as the coo and jay graber as the ceo.ut safety as a priority. what did that look like? it means last year when we had invite codes we didn't open it up because we wanted to have a stronger moderation team. we brought over aaron rodderic who used leads us here at blues. it goes back to user choice. there are so many things between intolerance, hate speech and people having a bad experience that isn't governed on most social media platforms. there's deepfakes, rude posts, speculative information, and so on most other platforms there's nothing you can do about those types of content. on bluesky any user can go and create a labeler and that can sit on top of our moderation service, where if you don't want to see political content there's a labeler that hides all of that content for you. all you have to do is subscribe to that. so it is this type of approach that gives power back to the people, that allows social media to evolve and change without waiting on us, a smaller company, you know, a handful of people to make that cha

joining me now in her first television interview jay graber, ceo of blue sky. jay, i'm really thrilled that you're here because people are leaning in fully on blue sky and what it really is. i have to ask you first about this decentralized platform what does that mean? >> yeah. >> so it means that it looks like a normal app. but behind the scenes there's a lot of different people who come in to create the experience. and it can have many more people come in and build it. so the difference is between having like a single house or like a lot of hotel where you go in, there's a lobby and then people are like building other units out back. and any developer or someone who can code can come in and build a new you know, experience in the back and so also the best example i have is email is built on something called a protocol. that's just a service that connects two services. so if i have a gmail account and you have a yahoo account, i can email you and we can still talk. that's something that's decentralized. if everyone is just on one service, i can't email you or i

. >> reporter: we spoke to the ceo, jay graber, about its surging popularity and the type of dialoguesesky? >> there's some politics. there's also a lot of sports, fandoms, people talking about art, a lot of artists posting their art. now you just have people form around their interests like the gardening feed or cats. >> reporter: the platform looks a lot like twitter. that's no accident. it was invented there in 2019 hoping to give users more control over their data, but since then it's been spun off, and today it's its own independent app, and in the aftermath of the recent election, some users say they're drawn to an alternative to x. >> i think elon musk's association with our newly-elected president was kind of the straw that sort of broke a lot of people's backs. >> what determines whether something is seen by a lot of people or not? >> we don't have a single black box algorithm that is pushing stuff into your feed. what gets shared is what's popular among your community. >> reporter: while bluesky still has a fraction of users compared to x's estimated 318 million and threads'