shannon may and jay kimmelman. they found a way to give thousands of school aged kids who live in poverty education for what you might pay for a gallon of milk or a cup of coffee. you guys are the largest chain of private schools in africa. how does the whole model work? >> it starts by putting the parent first as a customer and treating them like a customer, th then building a business model around that technology. we change the educational opportunities for hundreds of thousands of children. but really clanging what you do in the classroom and making technology to make that a very different experience. >> we should tell people that this is in areas where people make an average of about $2 a day. they can do this for $5 a month to send their children to this school? >> that's correct. what we have done is taken a systems approach and looking at all the different parts of the education m process and saying what parts of it do you need to transform so you can deliver world class education, but make it affordable eno