jay rimmel says it's caused employees to think more about giving. >> there is a local haven, homeless shelter, we volunteered there. there's food shelf locally a lot of us volunteered for. people do readings for school kids. it's trickled down and pulled people into doing volunteer they wouldn't normally have thought of. >> martin philip is in charge of the bakery, a self-titled bread head, he came to king arthur from the world of investment banking. now he's proud to work for a company that cares about more than the bottom line. >> it means that we are looking at who we are within a community. it means that we are looking at who we are within the environment, so how are we taking care of our environment? what are the resources we are using, how could we do better? >> we want into crease our assessment on the environmental side. we decided to put in these electric vehicle charging stations, which we are one of 70 in the state of vermont. >> there are critics of the b-corp model. a common concern is at the very existence of b-corp implies there is something missing or lacking in conven