. >> house builder, jay schaefer, believes in a simple lifestyle. he lived in a self-built house smaller than some people's closets. >> this is what i call the great room. i do most of my work at the desk. on this side of the great room, i the entertainment area. >> he loves sharing his vision with visitors, both in person and on his blog. called tumble we'd tiny homes. on the other side michael jansen is simplifying his lifestyle. he is building an even smaller house, using discarded wooden pallets. like schaefer, jansen publishes a blog called tiny house designs. while retaining their idealism, they each have found ways for their blogs to generate income. >> this year, we haven't sold a single house but more plans than ever. >> after last year's housing bust, schaefer and his partner, steve weiss man, don't build houses anymore. instead, they are building their website. >> we made this huge shift in our whole philosophy how we were going to survive as a business. we changed from selling houses to selling plans and workshops and books to the do it