. >> kelly, penn's ceo jay snowden believes the strategic alliance with espn can get the interactive segment to between half a billion to a billions dollars in adjusted eatbitda. right now they are not licensed in new york and they think getting this deal could pave the way for that snowden said on the call he thinks the power of the espn brand is so great that his applications to regulators would be looked upon favorably in fact, the industry insiders i spoke with think this could be good for sports gambling overall because being embraced by disney, by espn, you know, this stellar brand in the sports world normalizes gambling. on the call they clarified that november is the target for relaunching this app, smack dab in the middle of the nfl season. in the meantime because of marketing costs ramping up penn is unlikely to hit profitability in the last half of the year and that's a change from what we heard from predictions from the company previously the strategy with a media partner is something, though, that penn really believes in, that they believed in it with barstool but that d

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