. >> he's talking about this person, jay cool woodley, owner of special effects from jacksonville, floridathis was jay's first time at haunt con and it has paid off. he told us one of the big box stores placed an order for 100,000 units. >> that's the stuff we absolutely love to hear about. >> and that is what a happy ending looks like for the creepy, the cookie and the can cadaveris. >>> well, those who buy and sale halloween merchandise are focused on october, the rest of us are paying attention to the holidays closer in. and right now that's valentine's day. there is a whole industry cropping up around what to give your sweetheart. an album created from a bouidorraire bandwagon. she has more work than she can handle. >> i often call myself a photographer therapist. there's a therapeutic aspect to what i do. turn your head to the window, beautiful. >> when jen started generations photography in new york, she had no idea her boutique boudoir photography business would go into more than taking sexy pictures. >> i think people assume it's about sex, women taking off their clothes and being