jean enock: i used to plant in a scattered way.se just two or three seeds per hole because of the new information. stephanie: farmer jean enock says his biggest expense now is hiring enough men to help him pick his 12 acres of sorghum by hand. are you worried that brana could take advantage of you? you are becoming almost like an employee to brana. before, you were your own independent farmer. telusmon apres-diece: no. now we have a system. we are following procedures we learned. it's good. the system is giving us a better harvest. i plant less and harvest more. stephanie: why would you want to give your business, your livelihood, away to a company that, three years ago, you didn't even know who they were? apres-diece: everything is done according to procedure. and we see the procedure as better. as time goes by, we see that this program is going to advance us more. stephanie: do you like the malt beverage that sorghum makes? jean enock: yes. it makes our heart happy. it makes our heart happy when we drink it. stephanie: heineken's