jean paul gaultier and karl lagerfeld are among the pioneers and we've been investigating the "masstigetrend - the idea is prestige for the masses. jean paul gaultier's exclusive prÊt-À-porter collection for next summer. the designer is presenting two different lines with one big difference -- the price. this outfit costs about 40% less than this one. >> i'm responding to the crisis. i want to show that you can offer fashion from the luxury segment for considerably less. and that lets me reach more people. after all, clothing is there to be worn. >> german designer karl lagerfeld, too, is currently working on a more competitively priced line due to be launched in 2011. the "masstige" collection will bear his name, and will be available only through the internet. >> exactly. i create a collection with my name, but lower priced, because lagerfeld should not be the poor relation of chanel and fendi. i make quality, but the other market can also be quality. >> the british designer matthew williamson has also announced a lower-priced second line. the french fashion journalist jean paul cauvi