jeb bush as low-energy person. crooked hillary clinton. >> reporter: and turning his trademark unfiltered rhetoric on the public as well. >> oh, i don't know what i said! uh, i don't remember! when mexico sends its people, they're not sending their best. they're bringing drugs. they're bringing crime. >> he's not a big believer in pc culture where every statement you have to vet through thousands of people. >> he's true to himself and speaks in a way the average person can understand, refreshing for everyone. >> reporter: while the clinton campaign tested 84 different slogans, trump's was a crystal-clear distillation of both anger and aspiration. "make america great again." >> what i want to do is make america great again. winning slogan. why? >> because we won. it's simple but it's also positive and uplifting. >> reporter: trump exuded confidence on the stump. >> and we are going to win the white house. we're going to win like they've never seen. and we will make america great again. >> reporter: privately his long

jeb bush is a low-energy person. crooked hillary clinton. >> reporter: badmouthing politicians was one thing, but trump has that one-step-beyond as well. as well. >> when mexico sends its people, they're bringing drugs, they're bringing crime, they're rapists. donald j. trump is calling for a total and complete shutdown of muslims entering the united states until our country's representatives can figure out what the hell is going on. oh, i don't know what i said, i don't remember. >> reporter: omarosa manigault, is a senior advisor, who worked on african-american outreach during the campaign. has being so close to donald trump affected any of your personal relationships with friends or family? >> there are people have stopped talking to me. and i will never forget the people who turned their backs on me when all i was trying to do was help the black community. its been so incredibly hard. >> has your fa >> has your father ever said anything on the campaign trail that made you cringe? >> truthfully, no. statement you make you have to vet very carefully through thousands of people. >> he speaks in a way that the average person can unders