jeff arnold, thank you for stopping by.ave more on the show after this quick break. ♪ >> i'm emily chang and this is "bloomberg west." we frequently cover every oh on the show and talk about the future of television. but today, new disruptive tv service called nimble tv launched in new york and it may be the anti-area. our senior west coast correspondent, jon erlichman is an l.a.. what can you tell us about this? be something the pay-tv providers are ok with. nimble tv, if you have a cable's script and, you can take it with you. you can access your cable on different devices wherever you are. we have the ceo and he's going to give us a little more on the business behind this. i've heard you describe this as tivo and the sling box without the box. >> the easiest way to explain our service is it's something people have been used to using years, where10 people have place shifted and time shifted. it is a sling box and tivo put together without a box. it is completely cloud-based. >> and you have tested this yourself flying aro