. >>> jeff basos, founder of amazon, of course, billionaire and now a space cowboy. he's one of a handful of wealthy businessmen investing a lot of money to explore the final frontier. jane wells has more on the man shaking up the space race. >> reporter: the space symposium in colorado springs is usually a state affair but the business of space is changing and the new players are not stayed. >> i've been obsessed over rocket engines and space flights since i was 5 years old. >> reporter: amazon's jeff basos the star of the show so far, billionaire funding a space venture. blue origin, a rocket company he founded recently launched a rocket sent to the edge of space and safely landed it three times. basos thinks rocket reusability is crucial to bringing down the costs of space and lower costs are necessary to unleash the entrepreneurial explosion the internet has seen. >> i want to go into space but i want to do if in vehicles and even though i do want to go into space, a personal thing i'd like to do that, it's not what's important to me. what's important to me is lo