jeff bennett, any thoughts? >> guest: what's may ised me covering this industry is what he hit on is the vast amount of information that really goes uncollected by the automakers and whether it's a question there is just so much of it out there or they don't have resources to get that it's very interesting to see how they continue to wrestle with this problem not only internally between the layers that they have there, between engineers talking to designers, but just on how they collect and communicate with their dealers who really are on the front line, the mechanics, who sigh things even more. heck, i've seen, i've been in many a dealership or even at the local autozone or local, you know, o'reilly's and they're saying, oh, yeah, this is an issue we see all the time. no one really seems to take, take notice about it. you know the one thing that gm has done or is pledged to do is that it has a big customer call center now here in warren, michigan and now engineers are being directed to spend at least some time