jeff bercovici is media and technology reporter for "forbes" and joins us now. jeff bezos is one of the great revolutionary thinkers of our time. what do you think his mind, being applied to the newspaper business, is likely to bring as far as results? >> i think innovation more than anything, a fresh way of thinking for a business that is pretty calcified and pretty dependent on its traditions. the newspaper business tend to do a lot of things just because it's always done them that way, and bezos is the opposite of that. >> axelrod: well, amazon, certainly changed the way consumers get products. so consumers of news, what might they be seeing once jeff bezos is sort of-- has his finger prints on the newspaper? >> he's always had a laser focus on the consumers' point of view and what the pain points are for them. i think we can expect to see him really streamline the experience of a subscribing to and reading a newspaper, kind of fix all the small things that make it annoying to subscribe to a news, especially around the process of paying for your subscription.