. >> the mantra of amazon.com and the founder jeff bezos. >> from the moment i got there, the feeling was that i pressed down the accelerator. >> he rewrote the rules of retail. >> there is a sense of urgency around this internet land grab that was taking place. how do we establish the amazon brand? >> his strategy did not always pay off. >> people look at the financials and say the company will not make it. >> amazon.com was profitable in december 1995 for about one hour. >> with a series of slight moves, jeff bezos built and rebuilt amazon.com

oh my god oh my god yes he called me back i have a message from jeff bezos of amazon and i pled please tell us. i still can't believe ritualistically think each other. i decided to cancel the contract with the cia and i haven't ever since else i've given away i have to the person who suffered to make it. right yes. because there were caring so now bangladeshi workers and we flooded with copies of fifty shades of grey and chia pets you gotta start somewhere they may never know. here are your headlines from the future this coming tuesday you'll learn that the nestle c.e.o. has stated purchasing water from nestle should be a basic human right. delayed laugh on that one during all wednesday it'll come out the st louis police went from tear gas canister magician cannon we had an effect an effect later in august the papers will run with this stories right to ignorance bill passes house despite being written and pipe cleaners and googly eyes. and finally next week dollar store a kidney transplant goes horribly wrong. that's our show tweet at redacted tonight to tell us what stories you want t

jeff bezos has done it as well, which surprised me.celebrities have doused themselves to raise awareness for the cause and a lot of normal people. the effort has helped the als association raise more than $13 million in less than three weeks. i am back with dr. ezekiel emanuel from university of pennsylvania. have you taken the ice bucket challenge? >> let's get serious, i'm a social media. i don't do twitter. i don't instagram. i don't do facebook. until you guys called me, i was pretty unaware. i live in a certain kind of bubble. >> we maybe should have challenged you to do it, but i won't put that on you. a lot of people are doing this. i'm sure mark zuckerberg and jeff bezos can afford to donate the $100 as well. >> they could afford to donate that $13 million, let's be serious. >> it is not a heck of a lot of money, but it is more than a raised in a fundraiser last year, three times as much -- >> no, eight times as much. >> so they're doing a lot better than they were. as you point out, $13 million is just a drop in the proverbial

we're talking about jeff bezos, currently embroiled in battle with patterson's publisher han she.joins us from beautiful beverly hills. huge disclosure, i'm a huge fan and read many of your books. >> thanks very much. i don't have a home in beverly hills, but i am here at the moment. >> okay. well, enjoy it while you're there. >> yeah, yeah, yeah. let me talk about not just the battle, did you now disney, amazon is weighing in and trying to pressure pricing on disney as well. it seems as if the reach is going broader and broader. >> i recently wrote as article if i was jeff bezos, and my hope would be that he would come to the idea that he would be the biggest most powerful profitable american company maybe ever, but also make the place a better world. in particular he's in a position that he could save -- i think it's important to me and should be to most people. i think already a lot of things that publishers and amazon could do to be more efficient. publishers can recognize that e-books are the future, probably. they can lose the messages of elitism, and lower book prices, whic

>> jeff bezos, the and amazon team is all about the customer and getting best deal as possible.f you shop amazon as i have, it is pretty dirt cheap to get what you want. cheryl: that is great, talk about the tactics they're using to be specific. >> it is very shrewd and cutthroat. they really cut into knocking, you know knocking your face really with prices and, hey do i want more money? they really don't care about content providers. they really got the -- cheryl: even like disney though? >> hard to feel -- cheryl: one publishing group i could maybe see that, because there is so many other distributors of book but this is angelina jolie, this is, they're taking on a pretty big fight here. >> disney is a huge company. tough to feel sorry for them sometimes when they're taking these hits but the problem with amazon is, you know, they take it on and worry about the customer the whole time and they do not care about the content providers. cheryl: yeah, but can you foresee a situation in the future where content providers like a disney or "hashset" will say, forget you. i will go ar

jeff bezos has talked to reporters. we've talked to him a ton.he issue is more again another secular change. how people are getting books. amazon is in a powerful role in that way and trying to drive down prices what they should do as a business, too many content costs. i don't know what's going to happen here. authors will get hit. how people buy a lot of books now. through amazon and other book sellers online. it's one of these sort of p.r. battles i'm not sure is going to end up anywhere and i think people are buying books online. and again, another secular shift, where publishers at amazon, ridden together for the most part have to figure how to work together. priceless come down. that's going to happen in the end. >> 30% of books, are e-books. do you think, akara, am zone ows something because they're the genesis for the entire model? >> i don't know. does walmart owe the shampoomakers anything? i mean, no. >> part of the authors' argument. >> the only thing, authors, in one article talking how many sales dropped because they're not selling

they love jeff bezos. he is a smart guy. he is a visionary.at point is amazon going to start turning a profit? when will they run away from these childish die puts and new phones coming out with and focus what they do best, which is the very best marketplace in the world? david: taking a hit, since the first of the year, amazon's stock is down about 20%. so they better watch out. liz: people would like to see profits although they continue to cut amazon a break. we'll see if that changes. kevin paul scott. cofounder of adda worldwide. david: he mentioned his book, eight essential exchanges. liz: available on amazon. david: available on amazon. >> absolutely. david: great to see you, kevin the thank you. >>> t have startup aereo, says, and this is quote, bleeding to death after major ruling by the supreme court and as well as other legal setbacks, but could it come back to life in some form? we ask the chairman of a company called the aereo of europe. very interesting. liz: and they're surviving. david: they are indeed. liz: traders, investors

including stephen king, signed a letter, urging amazon to and it's dispute, but the amazon boss jeff bezose is keeping prices down on behalf of the consumer. >> let's take a quick look at the equities markets now, starting with the dax in frankfurt, and the euro stoxx 50 is also in positive territory. over in new york, where they are still trading, the dow is up slightly, and at the moment, the euro is trading a little bit down against the dollar. >> and now this. he wanted to teach other drivers about their bad behavior nine the wheel by shooting at them. a truck driver is in court to face numerous charges that stem from a string of shootings. >> the 58-year-old former truck driver has been charged with attempted murder. prosecutors described him as a frustrated person who wanted to teach other truck drivers a lesson and did not care who got hurt. in december 2 thousand nine, a bullet smashed through a car window, sickly injuring a businesswoman. the suspect is accused of firing hundreds of rounds, mostly at truck drivers. but his lawyer same murder was not his goal. >> he confessed only

jeff bezos.those are great ones. >> they are. >> one of the three will take it, is my prediction i. think two take it. >> legere will take it. t-mobile that guy will do -- >> the wild card is bezos. >> you would think bezos would deliver on the pledge in the same day? >> within two days. >> had a drone drop the water -- >> a prime customer i. know where you're going with that. i can't wait to see if buffett does it. awesome. legere, he'll do it. of course. >> yeah. >> he may do it on the set. >> may have to change. doesn't have to be always wearing t-shirts. he's fine. >> we are waiting for zuckerberg and apparently not the only one who challenged him. new jersey governor chris christie also nominating him to take the challenge after he got soaked yesterday. there's the governor. his children doing the honors. so he passed it on to zuckerberg along with other folks as well. still waiting to hear from you, mark. hope you will take us up on that and, again, more importantly think about why we're al

something that jeff bezos said around wine they were making this acquisition is that they want to learnow to do that. i think they want to understand, they are keeping twitch as an independent company. >> broadcasting and watching gameplay is a global phenomenon and twitch is a content that brings together tens of millions of people who watch billions of minutes a games every month. company really a just to get the engineering talent. has amazon done that? >> not as much. they have a build it here for you. they made a lot of mistakes in the late 90's. , we're just seeing that. it is so hamstrung in trying to make acquisitions. they are under the microscope. >> didn't they try to buy twitch and it didn't work out? >> i cannot comment on any particular rumors. they built something very special. i think a lot of people took notice of that. >> do you think that google right now is more hamstrung because of antitrust concerns than they were even a year ago? >> that is hard to say. corporate priorities are probably more hamstrung than any particular revelatory concern. where they want to spen

i've been getting the word out to the mainstream corporations i left a voicemail for jeff bezos the c.e.o. of amazon were buddies i bought a book from him and his website about the mating rituals of werewolves we've been cool ever since. and i just told him that amazon doesn't have to create a six hundred million dollar cloud computing system for the cia to help them spy anymore i'm sure he'll be answering that message soon i'm so excited for all these business is to become socially responsible it could be revolutionary only think about it apple won't have to use one child labor in china anymore walmart won't have to pay their employees so little that even if they're full time they still have to go on welfare that sounds good but are they ever actually going to do this well now without it to be positive. other companies are on board patagonia is a certified b. corp they have a campaign urging people to consume and buy less even if their means less of their own products that's definitely different for of course there is the eye where a company warby parker for every pair of glasses they se

was -- i had a very early interest in the innet and had a friend who shared the interest, named jeff bezos, and i became the first nonfamily investor in amazon.com. he came to my house in seattle and started that here, and then i also founded a company that became essentially the largest independent internet advertising company in the world, the quantititive, microsoft bought that in 2007. i have started literally dozens of other companies, banks, healthcare, internet, retailing, across a range of industries, robotics, my partners and i helped finance a company that makes drones for surveillance and combat. we sold that to boeing for $400 million a few earing so a broad range of business experiences, and i am very, very wealthy, although i am worth less than $1 billion, but hundreds of millions of dollars. >> so to re-do the title "the pitchforks are coming, what's the message? >> guest: you know, the basic message is there's an old saying from the investment business which is the pigs get fat and hogs get slaughters, and while i'm a vigorous capitalist, i brief in capitalism, the greatest

>jeff bezos is a savior. koch brothers interested? >> it becomes bully pulpits for a rich person. bezos will bring his experience and -- in the relationship business at hope wrote the washington post." >> why haven't we seen media conglomerates do this with tv or now thebc or nbc talk is that cnn might leave time warner. >> i think there is a nonmarket force at worst and broadcast. it is retransmission fees and the bundling of cable companies. change if we move into an over-the-top world? >> it could. if netflix and youtube figure out how to get major revenue, yes. >> what's valuable in cbs? it surely the non--news content. the notion of broadcast is its outmoded. you are proof. it is all about cable and digital. that's where it's going to end up. >> doesn't local news do really well? don't local newspapers to root really well? newspapers were one-size-fits-all and local tv news is the same thing. there is some slippage and tv news for the first time and that is missed does not look right. scripts and other companies -- in the people wake up morning in iowa and want to know about

what is so bizarre is that jeff bezos come he went to princeton. his wife is a novelist.oves books. we want him to play fair. >> in the situation regarding hachette, why wouldn't they reach into their pocket and lower the price of the books for amazon and make up the difference of the authors? it was an unfair negotiation tactics. thread and then make good on the threat and punish a thousand authors. amazon did a very extreme, nasty, angry, down and dirty tactic. we want to go on amazon. you go to amazon and see if your ratings are that are. we love getting our books in 24 hours. we need to be working together. >> what about the difference between e-book and an actual physical book? like that is where the problems started. worth 2690 five. those are the royalties. divided.g was being all of a sudden, e-books came around. some people are getting in at the same moment. really, the profits and publishing have been shrinking. it is a disaster for everyone. that they a committed have 800 million losses. people. laid-off the book business is not in a good place. this is not the

when do you see jeff bezos saying, it is not about long-term growth, it is about right now?> i think it is the day wal-mart dies, quite honestly. my long-term for amazon is frustrated shareholders punishing the company and deciding they want to be part of something else. i have said that for quite some time and have been wrong, but i will keep saying it until i am right. >> cory johnson and paul kedrosky. hip-hop pioneer russell simmons wants to expand his business empire into the digital world, and he just got cash to do it. simmons reveals his grand plan, coming up on "bloomberg west." ♪ >> i am emily chang. this is "bloomberg west." the permanent ceo of realnetworks has been named. glaser founded the company in 1994 and has been interim ceo since 2012. they own realplayer and have a stake in the rhapsody music service. they reported a loss in the second quarter and is banking on a turnaround. for more, cory johnson in the newsroom. >> the ceo of realnetworks. it has a familiar ring to it because he was ceo. thanks for joining us. what are your plans to get revenues increa

something jeff bezos said in his quote around why they were making this acquisitions was we want to learn how to do that. i think that is what they want to do. they want to understand how twitch was able to harness this energy so quickly. broadcasting and watching gameplay is a global phenomenon and twitch brings together tens of millions of people who watch billions of minutes of games every month. they acquire a company really just to get the engineering talent behind it. has amazon done that? not as much. they have a build it here philosophy. they have been parsimonious since they made a lot of mistakes in the late 1990's. google is hamstrung. it lost out on whatsapp because they are under the microscope. >> did they try to buy twitch? >> i can't comment on any rumors. >> what about yahoo!? built something special. a lot of people took notice on that. >> do you think google, right now, is more hamstrung because of antitrust concerns that a year ago? >> that is hard to say. they have made a lot of acquisitions. corporate priorities are more hamstrung than any regulatory concern. where d

. >> liz: tracking about leadership of solar city, and google, and amazon, jeff bezos, and eric page, it is interesting to see that when it comes to google, they are the idea guys, you fights against amazon the other idea guys. >> you bet on horse and jockeys in horse races, i am betting on the jockey those are three strong jockeys. >> are you surprised to hear new legal pot industry, is monopolizeed by men. a new push to mentor women in the marijuana business, it's all about making money, don't go away. (trader vo) i search. i research. i dig. and dig some more. because, for me, the challenge of the search... is almost as exciting as the thrill of the find. (announcer) at scottrade, we share your passion for trading. that's why we rebuilt scottrade elite from the ground up - including a proprietary momentum indicator that makes researching sectors and industries even easier. because at scottrade, our passion is to power yours. liz: we're back with another real, real deal for you, marijuana industry, is looking to get my diversified and recruit more women into the, a new study shows n

look out jeff bezos.rgei and larry are looking to dominate the skies and maybe i owe jeff bezos an apology. i remember after that "60 minutes" piece he had done when he had shown off that drone that was going to deliver packages and i sort of thought that was an advertisement for something that was probably never coming. here we are. >> did that hit anything.? were you watching the tape? i mean, they just drop it and it's just like falling into

i was extraordinarily fortunate to have a friend that shared the interest, and his name is jeff bezosending his stuff my house and i was the first and best -- one of the first investors in that company. i cofounded another company that is a internet advertising company that we sold to microsoft. >> how did you know that this was the thing that was going to take off, and that amazon was going to be the ticket? >> or did you? clear, --nd in, to be well, i mean, to be clear, i knew internet advertising and internet retail would be huge, but i would be lying if i told you that i knew they would be as huge as quickly as they were. thatse i ran a company sold to every kind of retailer in america, i had a unique perspective on the dynamics of retail. department stores, mass merchandisers, wholesale clubs, catalogs -- i could do strategic arithmetic that few people could , so i could see when the internet came along and software improved that buying things onlinewould give retailers a massive advantage over conventional retailers and, as luck would have it, jeff bezos had come to the same con

company and we can support excellence in our newspapers. 5% ind say there are there are some, like jeff bezosnd there is some hope that he will restore that in "the washington post." we don't know what will happen to my old newspaper, " the los angeles times." a once great american paper is in a precarious state. tell us to what extent, what is the future? [laughter] >> um. >> i started with a lot of praise. >> going back to the public school story, and recent stories about our elected officials, charging personal expenses, ,redit cards to the taxpayers things like that would not get uncovered if our folks weren't there to uncover it. i can tell you we have a large business. the atlanta newspaper part of it is a couple of percentage points . it is 90% of what we hear from jim kennedy every day. he reads every word of the paper no matter where he is. the phone rings and you know he is calling to talk about something he read in the paper. it has to do with the politicians that think they can charge their cell phone bill to the taxpayers. the passion around watchdog journalism has never been gre

jeff bezos battling against authors.world bank tells us his plans to kill one of the world's deadliest diseases. and in politics, turkey's prime minister becomes president even after mass protest and evidence of corruption. forms challenging the ncaa. the governing body of college athletics meets its

[applause] >> now nadella sent the challenge to other tech giants including jeff bezos, c.e.o. larry page. we will be watching to see if they accept. here now on how the viral sensation happened. the chief marketing officer for the a.l.s. association joins us from washington. carrie, watching the success of this campaign, just the viral nature of it, has been pretty incredible. how pleased with you are -- with -- how pleased are you with the success of this? >> oh, it's just been amazing and we're so incredibly thankful for the tremendous outpouring of support, literally outpouring of support from people across the country. >> so tell us a little bit how this got started. obviously, it's an incredibly important cause and disease that's not well researched and not necessarily well known. >> no, it really got started -- i wish i could say i was the p.r. genius behind it but it really got started by families and individuals in boston and new york and who two of them have the disease, pat quinn and pete frates. pete is a 29-year-old and he and his families really got things going a

amazon ceo jeff bezos joining mobile payments war, taking direct aim i guess at everybody, square, paypal dwolla. ever heard of them? will amazon crush the rivals. not so says one of the real pioneers in the business. whether he's afraid of the 800-pound gorilla in the room? found out next. >>> a money spinning success story, flywheel putting team fox business through paces. look at producers and production assistants, we went into the high-energy room. >> to talk growth and how he persuaded a huge investor to back his business from the very beginning? it wasn't that hard a sell. 3rd and 3. 58 seconds on the clock, what am i thinking about? foreign markets. asian debt that recognizes the shift in the global economy. you know, the kind that capitalizes on diversity across the credit spectrum and gets exposure to frontier and emerging markets. if you convert 4-quarter p/e of the s&p 500, its yield is doing a lot better... if you've had to become your own investment expert, maybe it's time for bny mellon, a different kind of wealth manager ...and black swans are unpredictable. . liz: retail

we will tell you about jeff bezos battling against authors. the cure for the ebola.of the world's deadliest diseases. turkey's prime minister becomes president even after mass protests and evidence of corruption.

jeff bezos buying the washington post"."ndreessen has been particularly alleged on new media and journalism. he recently tweeted i'm more optimistic/glitch about the future of news over the next 20 years that almost anyone i know. it will grow 10 times to 100 times. do you agree with that? >> i think media -- and we are a living example, we are going through a wrenching transformation. i think it's going to get much larger. i just think it is not going to look anything like what it currently looks like all stop in so far as we are asking whether buzz feed is the next "new york times" or bloomberg, the answer is no. we are creating an entirely different warm up the edits not going to look anything like now. one of the pitches they made in making this deal was that it exemplifies this. full stack investing model that chris dixon and others have, the notion this whole industry needs to be reengineered from top to bottom and the old suppliers are not going to be there anymore. i think that's what you're seeing here. so the notio

melissa: i am an avid prime user and i love the jeff bezos will get me what i want on a tiny drone within. >> matter of time. right now is a concept. amazon is planting the seed. they are laying the foundation. we have a decade left for this. melissa: i could see my kids hanging out the windows of my house in front waiting for their thing to show up. >> talk to a friend at the fda, there is no way we will have random drones flying all over. there will be drone highways like a specific area that it will travel to deliver stuff. it will take you anywhere you don't want to go. melissa: if you need a car just say yo. mercedes-benz offering free rides in san francisco to anyone who sends the yo. i you going to send one? >> it is great marketing. they differentiate themselves, and an awesome pr stunt. mike -- >> why not? >> on the wrong side of the road. melissa: a park on the side. what do you think? >> i emma philly kid. now that we can use yo professionally i think it is fantastic. bmw already has drive now. rhys davies is trying to crack into that. there is competition to be had. it is inge

amazon's ceo jeff bezos unveiling its drone on cbs' "60 minutes." >> we could carry objects up to fives. >> reporter: unlike samson prime air google drone drops a rope attached and has fewer spinning blades and looking more like a miniature jet all part of a trend that seems like something out of the jetsons. from a sushi restaurant in london to a wisconsin brewery. but its future is still up in the air with concerned ranking from privacy to aviation safety. >> it could hit an engine, take out an engine. >> reporter: the faa telling abc news overnight they're aware of google's proposal and have had discussions with the company but currently all commercial use of unmanned aircraft is against the agency's regulatioregulation. >> drive it to the enabling the dream of delivering stuff more quickly. >> when amazon announced its drone testing nine months ago many shrugged it off at the time, considered it a pr stunt but google has the lobbying power and the finances to get regulations changed and to perfect the technology and say that means those delivery drones could be at our doorsteps bef

jeff bezos coming in with his entrance into the newspaper world.w tech areas that amazon is now trying to own. it's an interesting and rapidly changing situation. jason, appreciate your joining us. >> thank you. >> you can check out recode, everybody at home, for incredible reporting on a lot of big tech stories. that wrap things up. thank you everyone at home. appreciate your taking the time. my colleague joy reid picks things up. what have you got for us? >> thank, ronan. next, we're following breaking news on a new cease-fire deal in gaza. then we'll get the latest on the fight against isis, including reports of an american who was killed fighting for the militant group. and in the wake of the shooting of michael brown, new calls for the president to step in and do something to ease tensions between the police and minority communities. "the reid report" is next. ♪ can you fix it, dad? yeah, i can fix that. (dad) i wanted a car that could handle anything. i fixed it! (dad) that's why i got a subaru legacy. (vo) symmetrical all-wheel drive plus 36

here is the division between publicly held media companies and those that are privately held like jeff bezosamazon buying "the washington post". the private model seems to be doing better. >> well, a lot of this is-- "the washington post," john henrey in boston, another one in minneapolis they are a a-year-old, many of these splits are a-year-old so both things are happening at the same time. i do think the private model is going to be better because these companies, these newspaper companies still have another good three to five years to transition. and being in the public markets as a stand alone public company, quarter-by-quarter results is very tough. they may need to keep on cutting to maintain even small profits for their shareholders. >> so cutting how many. how many reporters are we talking about being cut? what is this doing to the journalism in the united states? >> it has been thinning for almost a decade now. so we've had 18,000 daily journalists lo their jobs, that's 30% of all the journalists working, about 1400 daily newspapers. and most of them are local in our country. and w

ceo jeff bezos announced plans for drone delivery back in december but hit a roadblock during testingecause commercial drone use is illegal in the u.s. when we saw this "60 minutes" report about the coming age of the drone delivery program, it seemed like it was years away, dennis. are you surprised to see this rolled out? in the country? >> i love this story. we're going to go to india. no rules. set the drones out and get packages out there. i do think they're a little ahead of themselves. doing it in india has all sorts of problems. i don't think it's really going to be feasible over the next few years. ahead of themselves. it's going to be five, ten years even before it truly happens. >> what's great about doing it in india. india doesn't have the same kind of transportation infrastructure you see other places where amazon has already got operations. in terms of streets, in terms of addresses, even. so a drone that's maybe delivering to something ordered by a mobile device can make sense. the other piece of this, though, that as we've seen with flipcart, the local income meant in

. >> jeff bezos and bill gates. did you see the bill gates video?> no. >> that is a hilarious video. it's not just about -- here it is. he actually created this himself, or at least that's the joke. and it was -- it's a pretty funny video. >> it's like a rude goldberg scheme -- you knew he would do that. >> that's on the deck right outside of his home along the water there outside of seattle -- >> wow, he looks even nerdier soaking wet than he does -- >>> we're also getting word this morning that the ice bucket campaign has hit china. our colleagues in beijing tell us that chinese i.t. entrepreneurs have been dousing themselves with cold water since weekend as well. warren buffett has challenged and is yet to take the challenge. i think we should just keep that out there. >>> obesity is one of the biggest health problems in america and around the world. so, why is big pharma not spending big money to try to create medicines that fight the fat? cnbc's meg tirrell is here with some details this morning. good morning. >> good morning. that's right, big

why jeff bezos is taking this on. >>> rick santelli what are you watching today? >> today, foreign exchange. the dollar bulls are coming out of the woodwork and my contention is, shouldn't be bullish, shut the bear. making dough. look at technical moving forward and also because of simon, going to talk about thursday's gdp number in germany. tune in after the break. collection is here.mmer ♪ ♪ during the cadillac summer's best event, lease this all new 2014 cts for around $459 a month or purchase with 0% apr and make this the summer of style. who found a magic seashell. it told him what was happening on the trading floor in real time. ♪ the shell brought him great fame. ♪ but then, one day, he noticed that everybody could have a magic seashell. [ indistinct talking ] [ male announcer ] right there in their trading platform. ♪ so the magic shell went back to being a...shell. get live squawks right in your trading platform with thinkorswim from td ameritrade. we're changing the way we do business, with startup ny.atform we've created tax free zones throughout the st

gained credibility and put pressure on jeff bezos. >> during the discussion, we want viewser to weighn. go to cnbc.com/vote, cast your ballot. see results on the bout mattom e screen. vote as. times as you wants. rupered murdochs criticized for overpaying, here saying, i'm going to walk away. sort of gains credibility stepping away. >> and invested with the $6 billion. just pupped it out of sky italia. >> and a lot of people thought pulling out of that deal to raise a bid. >> generated, it's not going to bra break the bank. >> what about the landscape mee immediately to stem away with money? a lot of other deals, digesting deals they're in the process of acquiring, he's saying, i'm goin' to step back. >> i draw a contrast between the distribution world and content world. distribution world, more imp 'tis to consolidate, debull kinnize, and in content, time warner and forks both have scale and don't need to do anything. if they had gotten a deal, put the deal together, it would have accelerated growth for both companies but doesn't freed to happen. >> one of the names talk about, fox.

monday morning the als ice bucket challenge still in the news after big names like bill gates, jeff bezos and elon musk followed in the action. i obliged, dousing myself at home over the weekend. now, one of my nominations was dell founder michael dell. check out his response. >> thank you for the nomination, jon. i issue the same challenge to meg whitman and samuel l. jackson. you have 24 hours. >> nicely done, michael. nicely done. >> nice muscle going as well. >> well, it was first thing saturday morning. >> i'm going to wear a very baggy sweatshirt. i can't compete with these guys. it's too much pressure. >> simon hobbs is jacked. >> i know. i was chuckling when sara hit him with that bucket. listen, they've raised $15 million this summer for this challenge. that's incredible. that's what it's all about. they only raised, like, $1 million during the same period last year, correct? >> yeah, just under $2 million was the number. a lot of people cynical saying just donate the money. what i like about this is the online economy is all about attention and monetizing attention. that's what

jeff bezos, as much as he has that happy laughing, he's a very aggressive person.verage, and he's using it the way sam walton did with walmart. >> you mentioned some of the stakes here in terms of the future of how people consume content. how do you see that fight shaping up? is it like the uber situation where the most efficient solution is going to win? >> yes, absolutely. because consumers like lower prices. wouldn't you rather pay less for a book if you're getting it digitally? it does make sense in a way. my get all my magazines and newspapers digitally now. there is no cost to "the new york times" or "us weekly." i'm a big fan of "us weekly." their costs have not changed in terms of editorial. and they're making less money. that's always been the big push and pull going on here. it's just continuing. you know, players like amazon and google and netflix, these are the power players going forward. >> a lot at stake. you make a good point that this is something of an old fight just in new trappings. kara swisher, thank you for that. everybody at home, follow rec