. >> coming up, it seems like jeff bezos, his head is in the cloud.ght be good news for amazon investors. >> how do you prevent corporate sickness? start by keeping your employees healthy. ♪ >> this is "market makers." amazon's cloud business is exploding, and growing twice as fast as the rest of the company and generating $5 billion in annual sales will stop more importantly, it has become the rover beal college dorm of the internet with customers ranging from the cia to netflix. place for them to roll out new services for cloud coverage. cory johnson is in las vegas right now. amazon has been losing some of its glow. the company can't seem to make spendingd jeff bezos' spree -- the cloud seems to be a silver lining, why do we see it for what it is? >> because it's under the hood. i think what is happening with amazon web services is the single most important development in all of technology and maybe for the last decade. what has happened in amazon is that amazon is taking over the entire world technology and technology is being offered as a service

jeff bezos. multibillionaire. larry page. multibillionaire. elon musk. >> elon musks, the jeff bezos, the paul allens, myself, diamandis, all of us who are in this cause right now, i believe, come from a place of hope and possibility. >> rick tumlinson is the ceo of deep space industries, one of two asteroid mining companies in the us. >> several of us were sitting in the room, it was about 1986, 1987. we pledged our lives and fortunes to making the human breakout into space happen in our lifetimes. we called it the benevolent conspiracy. well, that same group of people are still involved today and we're making it happen. >> what will tomorrow look like? our world is at our limits at yet we all want more. and why not? why shouldn't the future be better than today? >> but he prime directive of all these companies that you name seems to be profits. but the way you speak about it is like this... >> no buck, no buck rogers. nobody stays until somebody pays. it can be you the taxpayer, and that's wonderful, thank you very much. but the day that you

best performing ceo is jeff bezos. the panel is here to sound off.rlie is back with rob basso and veronica daguerre is back. >> the numbers just don't say everything, let's be honest here. melissa: yeah? >> listen, i think you need vision. i think you need strategy. i think you need to appoint the best people for the job. and i'm going out on a him here and say that the best ceo, dollars to doughnuts, and ceo who is offered america a choice, is rupert murdoch, our boss. melissa: very inviting. >> i will go out further on a limb, when he was smart enough to do is pick the best programmer, newsman in the country, his name is roger ailes. melissa: wow. >> that is true. >> let me cut this off. let me cut this off. >> bill shine, head of fox business. melissa: so the official harvard business review that did this study, they looked at actual stats like return to shareholders. >> that down tell the hole story. melissa: of course it doesn't. they normalize it for the country you're in. also industries because they didn't want to get the starve bump from the

. >> kerri, quickly we talk a lot on the show about jeff bezos and blue origin, elon musk and spacex, sir richard branson and virgin. how big a deal is it for these guys? does it mean that nasa could get back in the game? >> it is very sad when there is loss of life but also in the space industry but also occupational hazard industries all over commercial product being developed in the united states. these things happen. this just happens to be very visible. >> we're going to have to leave it there. assistant professor of aeronautics and astro-nautics. we will be back with more "bloomberg west." ♪ >> i'm emily chang and this is "bloomberg west" streaming on your phone, tablet, bloomberg.com and bloomberg tv. another management shakeup on twitter. the vp of consumer product daniel graf has been replaced. they have appointed the former vp of product to oversee all twitter products, just one of many executive shuffles over the last year. joining me now to discuss the shakeup in what it means, the former director of platform and now a partner at red point ventures with us via skype and sa

i would love to have this conversation with jeff bezos about the self-destructive nature. amazon is arguing that books must be cheaper where there is so many immediate distractions. any sympathy? i just don't understand why in order to get to that preferred outcome they have chosen to screw over the people bringing revenue to their business. >> is there another way? that'shis an industry going to be disrupted? the answer is absolutely. i can imagine a world without traditional publishers. i cannot imagine a world without traditional bookstores. but i would like to see is a of the publishing environment in a way that success of the old-school physical bookstore. it it has impacted your sales how much? you were born in england, the son of a math professor and a therapist. how did they influence you? >> my father represents the analytical side and my mother .epresents psychology where did this penchant come from? >> i was a bored child growing up in the middle of nowhere. i had to imagine a world for myself because my everyday environment wasn't necessarily compelling. ?> wha

i would love to have a conversation with jeff bezos about the self-destructive nature of this particular strategy. >> amazon is arguing that books must be cheaper in this environment where there are so many media distractions. do you have any sympathy for their argument? >> complete sympathy for it. i just don't understand why, in order to get to that preferred outcome, they have chosen to screw over the people who bring revenue to their business and customers to their site. >> do you need a traditional publisher for your next book? is there another way? >> is this an industry that is going to be disrupted, and the answer is absolutely. will i have the same arrangement for my next book that i had for this one? unlikely. but the arrangement i had for david and goliath is better than the arrangment i had for books that came before it. i can imagine a world without traditional publishers, but i can't imagine a world without traditional bookstores. i would like to see a revision of the publishing environment in a way that ensures the continued success of the physical bookstore. >> some write

puzzling strategy for business to turn on its assets and i would love to have a conversation with jeff bezos about the self-destructive nature of this particular strategy. >> amazon is arguing that books must be cheaper where there are some any media distractions. do you have any sympathy for their argument? >> complete sympathy. i do not understand why in order to get to that preferred outcome they have chosen to screw over there -- the people who are bringing revenue to their business and customers to their site. >> has you -- has this lead you to think you need a traditional publisher for your next book, is there another way? >> this is an industry that is going to be disrupted and the answer is absolutely. well i have the same arrangement for my next book that i had for this one? unlikely. but then eventually david and goliath -- i can imagine a world without -- the continued success of the old physical bookstore. >> some writer say they have lost 90%. you said it impacted your sales how much? >> a lot. >> you were born in england, the son of a math professor and a therapist. how did the

foundedmy friends, i box with >> you idolize jeff bezos and bill gates. >> everybody knew the bill gates story by heart. what's cool about microsoft is areiling a product or you that you can actually go and be a product tester. a lot of people from high school would go to microsoft and test new products and they would give you a free mouse. >> tell me about that. >> the first cofounder of box, our chief financial officer, we actually played trumpet together in middle school. neither of us were good at that. i did a lot of stuff on the internet with justin and later in high school. >> tell me how box began. >> not a lot of innovation happening. it was really hard to do basic things like sharing files and accessing data from anywhere, and how do you collaborate and work with other people. i was in college at the time. what if you could have these sort of hard drives in the cloud that would let you put all your files in these hard drives and access it from the internet and the device you wanted to work from. >> tell me about those early days. >> one was mark cuban was an angel investor in b

the alternate model is the amazon model, the jeff bezos model.f you want a desk, it is a recycled door on two sawhorses. go crazy. we are much more on the side of let's tamp down on the spending. >> you had a spirited back-and-forth with the activist investor, carl icahn. you called him evil captain kirk. he said some things. do some of these activist investors actually have the same concerns as you? >> they are a result, not a cause. they are a consequence of companies being very cheap on the stock market. they are a consequence of companies needing to restructure. needing to react to market changes. is a little bit of a sideshow. >> is there a disconnect between wall street and silicon valley? is there a fundamental misunderstanding? >> in the long run, there is not a misunderstanding. >> i'm curious about your thoughts on payments. it is area that is wide open. now you have apple pay, google wallet, paypal, bitcoin. how do you see the digital payments and mobile payments race? >> this is a big thing. the system has not changed in 20 years. thi

. >> did you idolize jeff bezos and bill gates? >> everybody knew the bill gates story by heart. what's cool about microsoft is that you can actually go and be a product tester. a lot of people from high school would actually go to microsoft and test new products, and they would give you a free mouse. >> you met your co-founders in middle school. tell me about that. >> dylan smith, the first co-founder of box, who is now our chief financial officer, we actually played trumpet together in middle school. neither of us were good at that. throughout middle school and high school, i did a lot of stuff on the internet with jeff, and, later in high school, with sam ghods. >> tell me how box began. >> if you go back ten years ago, not a lot of innovation was happening. it was really hard to do basic things like, how do you share your files and access data from anywhere, and how do you collaborate and work with other people? i was in college at the time. the idea was, what if you could have these sort of hard drives in the cloud that would let you put all your files in these hard drives a