i mean, i mean, russia by mounting this vision essentially has done well to have jeff brad could have done, which is to unified data. so essentially this, this, this unification now is imposed by the war. or, you know, i mean, i would pose it a couple of weeks ago, germany was giving signs of going its own way, was resisting pressure. the closed down word stream to now with that word, germany was flowing into line of the rest of the e. u. and of course, great britain, australia, etc, etc, are as well. so, i mean, so essentially, jen bryant is a boy yet over what's happened because, you know, essentially he is achieved the unification that was previously so elusive, increasingly elusive in fact. but i'm like, you do you think they understand the costs? i mean, look at, does that get the price structure of energy right now? i mean, it's really easy. do you know, to stand up and say, this is terrible, it's wrong and all that. but when you sit in the next day, you begin to realize what it's going to cost. you know, i, i think that there's a big um, division between what your heart is tell

it is something brad and a lot of our guests talked about jeff richards, i was texting with him thisorning, who comes on often the difference is what to look for in the software names. our next guest has a message for investors that's relevant to this conversation. that is, don't fall for the coming plot twist. stock prices and business models fail within tech, many companies are now pivoting from peloton refreshing the leadership and pivoting toward subscriptions to facebook changing its name and plowing money into the metaverse will these work? here to discuss, the columnist behind the piece, laura from the "wall street journal." great to have you with us. a lot of gimmicks and head-scratching moves. we'll get to amc in a moment first, what do you think investors should look for to distinguish between gimmicks and what's going to have long-term value? >> hi, dierdre i, jon thanks for having me it is a great topic. there's a lot of fantasy, a lot of plot twists and narratives, which we did see two years ago to distinguish, you have to look at whether a company is really focused on f

bring in brad stone for more on this, we just saw alphabet to something like this earlier this year. unlike amazon, to do a stock split, what are they doing this, and what does it mean? >> jeff resisted this financial engineering, one insurer of amazon stock is 3000 is equal to 20 shares at 150. a lower stock price makes the stock market to retail investors and employees. you have one million warehouse workers who have an option of including equity in their compensation. and sit fractional share, they get a whole share -- instead of a fractional share, they get a whole share. investors are responding favorably, they did today and to google announcing it last month, the thinking some of the orthodoxy at amazon. emily: improving the accessibility. i wanted to ask you about amazon's move in russia, cutting off prime video. how significant is this for amazon, who will this really impact? >> not to call it a nothing burger, but no data centers in the country, no offices, there is no such thing as amazon.ru. if you are in russia, you are probably ordering from germany and getting things shipped from poland. amazon is taking a stand here and to the extent that it is impacting amazo