everybody knows that from jeff corbin.ntly, show the immediacy, there is a new new. >> sure. >> what is your recommendation to all our viewers about how to react given the speed of digital? >> as i said before, speed is important, but deliver it -- but erateness is more important, before you act, think about how that will impact you. everything you say will end up in the social realm. >> maybe a guy in a gray suit asking a question is dangerous, us, it is anley cyr adult age, pr has to give a response -- >> it has to do with the fact that if you understand business and the seriousness about what you do, you need to portray that. in written communication, television, marketing. it is all a compliment, people are looking at all incidents. >> what do you do for anybody when they screw up the generally, put out and ugly twet, et, snapchat stayed out there. >> when there is a digital disaster, make sure the worst of it gets pushed down. positive newsweet and put out content that is positive. whatever his most recent makes it to

. >> viewers who want to play with ipo's themselves can go to the .icker >> thank you, jeff corbin, to>> governor cuomo declaring a state of emergency as we brace for the storm. if you are flying, make sure you check in in advance. trying to fly to singapore. we will see if you get out. jewels and i will be right back in two minutes. >> we are not going anywhere. -- jules and i will be back. ♪ >> it is called outside the say the least especially if you are right here in new york city. and governor have declared a state of emergency and for more on what to expect, our very own meteorologist, bonnie schneider, joins us now. from your point of view, how bad is this? >> we are looking at some very bad conditions. many flights have been canceled in advance where it has not started snowing yet. chicago o'hare has 325 canceled already. just kind of getting ahead of the storm. in terms of the snowfall forecast, very heavy snow and new advisories issued. blizzard warnings from coastal man as well as nassau county on long island. -- we have blizzard warning's from coastal new hampshire and maine