jeff emmel was here and everybody's looking at how to collect and analyze data. i mean, there's a wave of the future that's it. >> absolutely. so there's going to be hundreds of millions of sensors and connected devices in the world around us. >> rose: looking at everything and taking the temperature of everything and reporting back to a big brain which will assess it. >> it will report back to your phone. >> rose: which is a big brain. >> that is true. they're getting bigger and bigger for sure. what i think is going to happen is the phone is going to be this thing that merges kind of cyberspace around us and physical space. i'll walk into an environment and there might be content available, say a media-- some show that got recorded and i want to download that. opener there might be a screen, and the screen might be able to talk to my phone and say, "i'm a screen. here's the resolution. here's how you talk to me. here's the protocols i support." and the phone says "here's a content and i want to show it." or it might be speaks a cash register, a scale-- all thes

jeff emmel was here, and everybody's looking at how to collect and analyze data. i mean, there's a wave of the future that's it. >> absolutely. so there's going to be hundreds of millions of sensors and connected devices in the world around us. >> rose: looking at everything and taking the temperature of everything and reporting back to a big brain which will assess it. >> it will report back to your phone. >> rose: which is a big brain. >> that is true. they're getting bigger and bigger for sure. what i think is going to happen is the phone is going to be this thing that merges kind of cyberspace around us and physical space. i'll walk into an environment and there might be content available, say a media-- some show that got recorded and i want to download that. opener there might be a screen, and the screen might be able to talk to my phone and say, "i'm a screen. here's the resolution. here's how you talk to me. here's the protocols i support." and the phone says, "here's a content and i want to show it." or it might be speaks a cash register, a scale-- all the