jeff gaspin and jon klein are launching tapp which stands for "tv app."will have personalities from the world of sports, politics, fashion, and entertainment. jon is in los angeles with more. >> we have heard a lot about these high-profile players launching their own online networks. in this case, the idea is two great networks for a whole bunch of well-known names. subscribers would pay a monthly fee for access to each network. jeff gaspin and jon klein join us now. when did you decide this is what you wanted to do? >> you look around at the television industry. it is exploding rapidly. it is changing so fundamentally and quickly. we want to be a part of that. we have been a part of a few previous disruptions with reality television and online video. it felt like the moment and the right time. >> explain how this is going to work? basically, channels for individual personalities. a lot of different areas. the pricing is on a monthly basis. we are in the neighborhood of $9.95 per month? >> basically a $10 per month subscription. if you buy the whole year,

jeff gaspin and jon klein joins us now. when did you decide this is what you wanted to do?you look around at the television industry. it is exploding rapidly. it is changing so fundamentally and quickly. we want to be a part of that. we have been a part of a few previous disruptions with reality television and online video. it felt like the moment and the right time. going ton how this is work? basically channels for individual personalities. a lot of different areas. the pricing is on a monthly asis. we are in the neighborhood of $9.95 per month? $10 per month prescription. if you buy the whole year, you get a discount. that fee is for each channel. this is not for a bundle. we hope to launch dozens of channels over the next several years. are -- they are going to be personality based with people who are super fans. viewers and users who cannot get enough of these particular personalities. they want a more intimate relationship with these personalities and current -- then current tv affords. we give that with these channels. >> let's talk about the potential. there was a r