recommendations which is really the way the game is played now yesterday we got a chance to speak with jeff glueck he's the ceo again of the privately heald foursquare, to learn all about the data economy. take a look. jeff, since we checked in with you last, you've got a whole knew slew of products. you've got one with tripadvisor and also one with tinder both of these seem like logical derivations of all the data you have >> so foursquare is a location technology platform and, jim, you're right we help thousands of other companies bring location into their services in a personalized way. so this week we announced we're part of tripadvisor's major upgrade to make travel recommendations more social. they're using our pilgrim technology to enhance their technology so that if you're near a place your friend recommends in austin or brookland, maybroo brooklyn, maybe a great bar in brooklyn, san miguel, you'll get an alert thanks to pilgrim technology so everything we do is about helping consumer services be more personalized and contextually aware so we're helping accuweather as well upgrade their ap