we have jeff greenfield will be publishing if kennedy lived, an alternate history. use an alternate history before with much success to go be interesting to see what exactly he posits about whether jfk, if jk had lived. >> putting jfk on the cover of the book, is that a good marketing to? >> i think it remains to be seen. it certainly can't hurt. he's obviously a very recognizable image and because there's that strong diane and people already reflecting on history, it's a very interesting and politically volatile time at the moment. serving i think putting his face on the cover will produce a lot of interest. spent also want to ask you about a couple of new history books coming out by some well-known historians. margaret macmillan on world war i, and doris kearns goodwin has a new book spent just. let's start with margaret macmillan. i mean, she first came to serious acclaim with paris 1919, and now with the war that ended these, the road to 1914 which comes out on october 29. this time she'll be presenting a history of europe from 1900 to the beginnings of world wa