. >> for jeff hassen, chief marketing office of hip cricket, a mobile marketing and advertising company says it is more important than ever to go to the customer. >> we have gone from a passive activity of interacting with the world to an interactive activity where what we are able to do with a tablet is respond, vote, ask for more information, get a link, get more stats, depending on the industry. the smart brands are giving consumers the ability to interact with them. >> he has somewhat leveled the playing ground so that small businesses can compete with the big guys. search engine op tim i zation expert says, only if you are being smart nd ataking control of the way search engines perceive your website. >> a lot of people are still trying to use techniques that really were good ten years ago. for instance, you might go and draft a page where you use your keywords over and over and over again. ten, 15 years ago, that absolutely worked. today, two years from now, five years from now, these methods are antiquated. they do not work. the best thing to do is to focus on your contents. cont