. >> jeff hayden is chief financial officer for net pods and he's also madelyn's husband. after a long career in investment banking, he's well suited to monitoring the company's bottom line. >> a lot of our kick starter backers loved the product and went on amazon and wrote great reviews. that launched us on amazon. we did $10,000 in amazon sales our first month. >> the company's success on amazon has not gone unnotice. >> how did you figure out amazon in. >> that's probably the first question we are asked. >> we wanted to know too. what are the key elements for doing well on amazon. >> start with a great product. you just can't fake that. number two is make sure that you set up your listings correctly and i think three is get the word out however you can to get people to review and find you on amazon. >> sounds simple, but, of course it isn't simple at all. >> it's not enough to just create a product, list it on amazon and wait for the sales to come in. >> he's a former amazon manager and he's now an independent consultant at 180 commerce helping brands launch sales on va