two bloggers spoke with jeff jarvis about the viability of newspapers. this is an hour. >> so i'm jeff jarvis. i wrote a book what would google do. and i blog at buzz machine.com and i teach journalism. to my right is nick dent john a long time friend who founded gawker media and to my left is jesse almost a long time friend who founded web blogs, inc. which is -- we do? i normally bring around an accompaniment. jason found a web blogs, inc. and then went on to found a human power search engine but the real reason these two are here is because they go back and i happened to moderate a session with them in 2005 when they were at each other's throats competing at the start of web blogs. and they were competing heartily and i think it improved web blogs as a result. so that was -- the whole thing. small w. as a business. so that's where they come from as a history. unfortunately, for you they're very friendly now. [laughter] >> and not as contentious and angry but we'll see what comes out of them. so why don't we actually start with yesterday. there was a s

i've talked and work with jeff jarvis and also some folks at aspen and the berkeley journalism school on the theme of what are the business models that will help journalism survive to. i am an outsider. i discussed this in a casual way, it focused way, since i used to be an engineer. how do we make the news business thrives because we need a vital news business asking difficult questions so that we can prevent problems like government is going off on foreign misadventures or governments allowing major financial crisis to occur. you ask questions, other people in the news are backing up people like helen to get the job done. i am a dilettante in this. there's a lot of government action going on right now. ha i am the forest gump of the internet. i know enough to see when something is going on that is good and then i will stand up for those activities. today, a new transparency initiative was announced. i will tell people about it. i don't think i'm being a journalist while doing this kind of thing, i am just trying to be a stand-up guy with all of my faults. >> please identify yourself