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rebecca jarvis has been checking out the festival scene this summer. rebecca, good morning. >> tough assignment, jeffand events featuring music of every genre are springing up all over the nation. ♪ >> reporter: almost half a century ago, concert promoters on both coasts gathered together some of the biggest names in music. built stages in open fields. and the american festival scene was born. ♪ this summer alone, more than 500 festivals took place. they now cater to every musical genre, from rock and roll and folk -- ♪ well, there's a man down there ♪ >> reporter: -- to classical and jazz. ♪ the fans' musical styles may vary, but they gather for one common purpose. ♪ she lies and says she's in love with him ♪ >> reporter: to immerse themselves in music. >> this isn't like, oh, i leave my home and my job and i go to a concert and spend a couple hours there, and then i get back to my life. this is like, i'm going to go in and i'm going to spend three, four, five days just living and breathing music and music bands or the music lifestyle. and i think that is a real special part of why people keep payin

jeff if that continues, their job is going to get a lot harder. >> nancy cordes, thanks. speaking of of the employment numbers, rebecca jarvis joins us to show us what we're likely to see when the employment numbers come out. good morning to you, rebecca jarvis. >> if the expectations are correct, july is not going to show. of an incompetent prochlt. our economy is adding jobs but not enough to reduce unemployment. analysts pre ticket that the unemployment was unchanged at -- employers added 100,000 new jobs. that is up slightly from june's 80,000. keep in mind here it takes about 150,000 jobs just to keep up with population growth. and to substantially bring down unemployment, we need the kind of job creation or better that we saw at the beginning of this year. back then our economy was creating an average of 226,000 each month but by the spring as consumers began cutting back and gasoline prices spiked new job creation tapered off to an average of 75,000 jobs a month and unemployment has been stuck above 8% for now 41 consecutive months. there are some bright spots out there. automakers, they usually close plants for the m

jarvis, thank you very much. >>> now to the white house and check in with nancy cortes. nancy, what are we expecting the white house will say about these numbers? >> reporter: well, jeff and gayle, good morning. they are taking some solace in those raw jobs numbers, which were better than economists had predicted. i was at a headquarters earlier this week and they were so worried about the numbers coming out, that they would remain as lackluster as they were in the last months. but the unemployment is a concern, ticking up to 8.3%. they will argue that is good news because more people are entering the work force. but i can remember the days when white house advisers were telling us privately that they really thought the unemployment rate would be back down below 8% by election day. and of course that's looking less likely now. >> nancy, on the other side, the romney campaign, we're hearing from them? >> reporter: that's right. they put out a pretty tough statement this morning, and of course they focus like a laser on that uptick in the unemployment rate. mr. romney saying in part, quote, today's increase in the unemployment rate is a hammer blow to struggling middle