jeff jarvis is the author of "what would google do?" tor for bloomberg news is with me on set. a surprise, or did you expect some kind of move like this? jeff: i was surprised and how it happened, but in hindsight it is easy to see the brilliance of it. google was being typecast as a search engine company, and for a long time it has been much more than a search engine company. it is a personal services company, and to maximize that value, the other thing that larry page is doing, it is hard to find a connection there. to separate them off makes sense. matt: why do investors like the move today? >> the one word moving through all of the research is transparency. we will get more detail on how google is spending his money, where is the profit coming from, where are the sales coming from? that is definitely a theme. the other thing you need to focus on is the idea that now you have a bunch of new businesses that are going to be easier to set apart and possibly , ipo, unlock sell the value of these businesses. if you are a google shareholder

. >> okay, jeff jarvis, media guru, what do you make of the whole scene? >> it's the future.ad. this is about relationships. >> reporter: a variety study finding the five most influential figures for american kids between the ages of 13 and 18 are all youtube stars. >> we live in a world now where a kid in the middle of the country could make a video and build an audience and a brand without a big media company behind it. >> i didn't have to ask ooub permission to upload a video. it became a really great source of creativity for me without gatekeepers to have conversations with the people i would have wanted to watch me in tv and film but have it directly with them. >> reporter: in a landscape chockful of content, 300 hours of video are uploaded to youtube every minute. but how long will it last? are these going to are flashes in the pan? there's no guarantee they're going to continue to have the level of fame they have now. >> you really have to hope there's good structure in those kids' lives. it's not about loving the thing that the content gets you but about loving the ac

. >> jeff jarvis: operation smile is a true ambassador to what america means. >> deborah morrison: it's good when you're able to do something that you know is not wasteful at all, that for every penny you've invested, there is that equal return and more. >> vanessa krikland: can you imagine what that child's life is going to be like now? it's just an awesome thought. and you just raise your hand and you say, thank you, god. >> announcer: call now and join the operation smile team. just $240 can provide a surgery that will change a child's life forever. or a gift of any amount will help a waiting child get the surgery they so desperately need. >> lou lipofsky: do it because it will make your life richer. do it because you will be setting an example, as a role model for your children and your family. do it because it's the right thing to do. >> dr. bill magee: we need to do more, we need to be in more places, we need to help more kids. >> announcer: thousands of children are waiting. please go to your phone now. help us change lives, one smile at a time. >> roma downey: i'm at a hospital

and jeff bazos says it's not the company he knows. we hurn to rebecca jarvis. >> reporter: tonight, the company that dreams of delivery by drone and uses robots to navigate the warehouse now defending itself of a "new york times" expose describes a nightmare workplace where they see co-workers cry at their desk. jeff bazos has a customer focused approach. >> it starts with the customer and works back words. >> reporter: but the times reports amazon workers, describes 85 hour work weeks, and a feedback program to review co-workers and a disregard for employees dealing with personal crises like breast cancer. one worker who lost a baby was told she would be monitored to be sure her focus remained on her job. jeff bezos says that did not the amazon i see every day. >> i have learned that i'm way smarter and way stronger than i ever thought i was. >> they very much respect having families, having kids. >> you either fit here or you don't. you love it or you don't. there is no middle ground really. >> rebecca reported there is a secret reporting system on co-worker

and jeff bezos says it's not the company he knows. for more now, we turn to rebecca jarvis. >> reporter: tonight, the company that dreams of delivery by drone and uses robots to navigate that gigantic warehouse now defending itself after a "new york times" expose describes a nightmare workplace where employees often see co-workers cry at their desks. amazon ceo jeff bezos touts his customer-focused approach. >> it starts with the customer and works backwards. >> reporter: but the times reports amazon workers, describing 85 hour work weeks, a feedback program for employees to secretly review their co-workers and they are often negative and a callus disregard for employees dealing with personal crises like breast cancer. one worker who lost a baby was told her performance would be monitored to make sure her focus remained on her job. jeff bezos says that did not the amazon i know or the caring amazonians i work with every day. in corporate videos, employees describe a challenging but rewarding workplace. >> i have learned that i'm way smarter and way stronger than i ever thou

jeff bezos said the article did not describe the amazon he knows. he said amazon would not tolerate the shockingly callus practices described. rebecca jarvisescribes. >> reporter: the company that dreams of delivery by drone and uses robots to nab gate that gigantic warehouse now defending itself after a "new york times" expose describes a nightmare workplace where employees often see co-workers cry at their desks. amazon's ceo jeff bezos frequently touts his customer focused approach. >> the whole culture here really starts with customer and works backwards. >> reporter: but the times reports amazon workers describing 85 hour work weeks, a feedback program encouraging employees to secretly review their co-workers those reviews often negative. and a callus disregard for employees dealing with personal crises like breast cancer. one worker who lost a baby was reportedly told her performance would be monitored to make sure her focus stayed on her job. in a memo to employees bezos writes, the article doesn't describe the amazon i know or the caring amazonians i work with every day. in amazon's corporate videos employees describe a challenging

times'" portrayal of their workplace led by jeff bezos, who insists he doesn't recognize the hellish company culture described by "the times." rebecca jarviss here with the latest. good morning, rebecca. >> reporter: hi, george. good morning to you. and this is the biggest online retailer in the country. laser focused on customer service. but now some of its employees are speaking out describing nightmare conditions at work. this morning, amazon, the world's most valuable retailer, known for dreaming up delivery by drone and gigantic warehouses manned by thousands of robots, is now defending itself after an in-depth article in this weekend's "new york times" where past and present employees described the company as a nightmare workplace. where workers are encouraged to tear apart one another's ideas and where employees often see their co-workers cry at their desks. the article describing callous disregard for employees dealing with personal crises like cancer. one worker telling "the times" after she lost a baby, she was told her performance would be monitored to make sure her focus stayed on her job. in a memo e-mailed to his 180,000 empl