carol: up next, jeff koons expands beyond the gallery and into retail.nies you should be watching next year. carol: welcome back to "bloomberg businessweek." julia: you can also listen to us on the radio on sirius xm and in new york, in boston, in washington, d.c., and a.m. 960 in the bay area. carol: and in london and in asia on the bloomberg radio plus app. julia: in the retail section. carol: internationally renowned artist jeff koons talks about his collaboration with louis vuitton. >> jeff koons, the superstar global artist whose works have sold at auction for more than $58 million, a record for a living artist. recently he has been doing a bit -- going a bit down market. if you call louis vuitton down market. several thousand dollars for a purse. he has been doing collaborations involving leonardo da vinci and so on. carol: they are interesting, aren't they? >> they certainly are. as somebody who goes to art fairs, you see collectors carrying them around. carol: you are going to dig into why he did that, it is a more mass appeal, versus his artwork

carol: internationally renowned artist jeff koons talks about his collaboration. >> jeff koons, the superstare sold at auction for more than $58 million, a record for a living artist. recently he has been doing a bit more market. if you call louis vuitton the markets. several thousand julia: -- louis vuitton downmarket. several thousand dollars for a purse. he has been doing collaborations involving leonardo da vinci and so on. carol: they are interesting, aren't they? >> you certainly are. as somebody who goes to art fairs, you see collectors carrying them around. carol: doing into why he did that, it is a more mass appeal, versus his artwork. or is it? >> that is the question that i have asked him. he maintains that two things are a part of it. he is somebody that adamantly does not believe in art for art's sake. he believes in pleasing the viewer and giving the viewer to feel that they have come away from the experience better in some way. it is less about what he wants to do for himself and more about what he can do for somebody else. which is eye-popping sculptures. the thing about a jef

the museum also showcases art works outdoors jeff koons puppy is a particular favorite. and many are fascinated by louise bush was a huge spider sculpture. inside the museum more cutting edge twentieth and twenty first century artworks await the visitors the eleven thousand square metres of exhibition space drawing the crowds with temporary exhibitions of high profile names like textile artist. or video artist viola. richard serra's remarkable walk in steel sculptures are part of the museum's own permanent collection. but visitors don't come only for the art there's also exquisite basque food. the guggenheim in bilbao is the first guggenheim to offer a michelin star cuisine. the museum run by bilbao native juan ignacio be dark day is a success story. in fashion it's maybe that's because the museum lets visitors establish a kind of relationship to the art. and that the new not enough you know that isn't possible in any other museum in the world. the architecture plays an important role . it's allowed us to showcase modern art in a unique way. the on spiralling building ma

the museum also showcases art works outdoors jeff koons puppy is a particular favorite. and many are fascinated by louise bush was huge spider sculpture. inside the museum more cutting edge twentieth and twenty first century art works await the visitors the eleven thousand square metres of exhibition space drawing the crowds with temporary exhibitions of high profile names like textile artist on the album as. video artist bill viola. richard serra's remarkable walk in steel sculptures are part of the museum's own permanent collection. but visitors don't come only for the art there's also. exquisite basque food. the guggenheim in bilbao is the first guggenheim to offer a michelin star cuisine. the museum run by bilbao native juan ignacio be a dark day is a success story. in fashion it's maybe that's because the museum lets visitors establish a kind of relationship. with the new not enough you know that isn't possible in any other museum in the world. and will not affect the architecture plays an important role but it's allowed us to showcase modern art in a unique way. th

the museum also showcases art works outdoors jeff koons puppy is a particular favorite.nd many are fascinated by louis' bush was huge spider sculpture. inside the museum more cutting edge twentieth and twenty first century art works await the visitors the eleven thousand square metres of exhibition space drawing the crowds with. temporary exhibitions of high profile names like textile artist on the album. or video artist bill viola. richard serra's remarkable walk in steel sculptures are part of the museum's own permanent collection. but visitors don't come only for the art there's also exquisite basque food. the guggenheim in bilbao is the first guggenheim to offer a michelin star cuisine. the museum run by bilbao native juan ignacio be a dark day is a success story. in fashion it took maybe that's because the museum lets visitors establish a kind of relationship to the outwards. and look at the new not enough you don't know if that isn't possible in any other museum in the world can and will want to know not if the architecture plays an important role with them even if