there's one that talks about it that you thought, well, okay, maybe they're real twillio last night, jeff lawsonow a.i. mixed with their messages is very, very real. i agree with you, david, when you start hearing about companies that have a lot of business and therefore have a lot of data and then say that a.i. is real, these are the ones -- i mean, carl, i think these are the ones where you just say, wait a second. is it a.i. and inference, meaning, you can figure out if you bought this, you'll buy that, or is it people just saying, look at that trend let's run some a.i or is it what i have been using it for which is to summarize research reports give me five key points, and it's real good at that >> yeah. or as catsenberg said, it's going to change the way animated films are done the implications are huge and broad. >> you get more time in your life if you say, listen, i just got a 42-page report on coinbase, give me the salient points, please >> lot of sales in health care lilly, of course, fda news yesterday. azn saying they're working on next-gen oral weight loss. >> so am i i'm working on